Studying the Relationship between Perceptual Mapping and Marketing Effectiveness
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية التجارة بالاسماعيلية |
| المؤلف الرئيسي: | Ghataty, Noura Said (Author) |
| مؤلفين آخرين: | Abdelaziz, Gamal Sayed (Co-Author), Abdelgawad, Doaa Fathy (Co-Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يناير |
| الصفحات: | 443 - 471 |
| ISSN: |
2090-3782 |
| رقم MD: | 1383260 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Perceptual Mapping | Marketing Effectiveness
|
| رابط المحتوى: |
| المستخلص: |
With the population increase in the world and thus the increase in the number of private universities, both in developed and developing countries, including Egypt; consequently, it increased the competition between private universities, so it’s necessary to have a new mechanism for decision makers in these universities, such as perceptual mapping to determine the position of universities to achieve marketing effectiveness. Thus, the purpose of this study is to explore the relationship between perceptual mapping and marketing effectiveness; and to determine the role, importance and applying of perceptual mapping and their impact on enhancing and achieving marketing effectiveness within private universities in Egypt. |
|---|---|
| ISSN: |
2090-3782 |
عناصر مشابهة
-
The Effectiveness of E-Mind Maps Based Content on Developing Visual Perceptual Skills of Kindergartners
بواسطة: Abd El-Nabi, Salma Ali Ahmed منشور: (2017) -
The Mediating Effect of Marketing Capabilities in the Relationship between Marketing Knowledge and Marketing Innovation in Advertising Agencies in Amman City
بواسطة: Durrah, Noor Mohammad Al Shiekh منشور: (2014) -
Perceptual Map Design of Algerian Mobile Telephony Market
بواسطة: Benali, Amina منشور: (2020) -
The Extent of Using E-Integrated Marketing Communication and its Effect on Algerian Tourism: Case Study on Algerian Tourism Agencies
بواسطة: Said, Rabhi منشور: (2022) -
Modelling the Relevance between the Relationship Marketing and WOM Marketing through the Customer Satisfaction: Case Study in Algeria Telecommunications Corporation
بواسطة: حاج عيسى، سيد أحمد منشور: (2019)
