Studying the Relationship between Perceptual Mapping and Marketing Effectiveness
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية التجارة بالاسماعيلية |
| المؤلف الرئيسي: | Ghataty, Noura Said (Author) |
| مؤلفين آخرين: | Abdelaziz, Gamal Sayed (Co-Author) , Abdelgawad, Doaa Fathy (Co-Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يناير |
| الصفحات: | 443 - 471 |
| ISSN: |
2090-3782 |
| رقم MD: | 1383260 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Perceptual Mapping | Marketing Effectiveness
|
| رابط المحتوى: |
| LEADER | 01969nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2134595 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 731385 |a Ghataty, Noura Said |e Author | ||
| 245 | |a Studying the Relationship between Perceptual Mapping and Marketing Effectiveness | ||
| 260 | |b جامعة قناة السويس - كلية التجارة بالاسماعيلية |c 2023 |g يناير | ||
| 300 | |a 443 - 471 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b With the population increase in the world and thus the increase in the number of private universities, both in developed and developing countries, including Egypt; consequently, it increased the competition between private universities, so it’s necessary to have a new mechanism for decision makers in these universities, such as perceptual mapping to determine the position of universities to achieve marketing effectiveness. Thus, the purpose of this study is to explore the relationship between perceptual mapping and marketing effectiveness; and to determine the role, importance and applying of perceptual mapping and their impact on enhancing and achieving marketing effectiveness within private universities in Egypt. | ||
| 653 | |a الخرائط الإدراكية |a الفعالية التسويقية |a المؤسسات التعليمية | ||
| 692 | |b Perceptual Mapping |b Marketing Effectiveness | ||
| 700 | |9 636413 |a Abdelaziz, Gamal Sayed |e Co-Author | ||
| 700 | |9 731387 |a Abdelgawad, Doaa Fathy |e Co-Author | ||
| 773 | |4 إدارة الأعمال |4 دراسات بيئية |6 Business |6 Environmental Studies |c 069 |e Journal of Commercial & Environmental Studies (JCES) |f Al-Mağallah Al-ʿilmiyyaẗ Lil Dirāsāt Al-Tuğāriyyaẗ wa Al-Buḥūṯ Al-Bī’iyyaẗ |l 001 |m مج14, ع1 |o 0335 |s المجلة العلمية للدراسات التجارية والبيئية |v 014 |x 2090-3782 | ||
| 856 | |u 0335-014-001-069.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1383260 |d 1383260 | ||
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