Means and Techniques of Innovative Marketing for Public Relations Guerilla Marketing Model
| المصدر: | مجلة آفاق للعلوم |
|---|---|
| الناشر: | جامعة زيان عاشور الجلفة |
| المؤلف الرئيسي: | Benkhelifa, Nawfel (Author) |
| مؤلفين آخرين: | Hasnaoui, Mahdia (Co-Author) |
| المجلد/العدد: | مج8, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يونيو |
| الصفحات: | 235 - 246 |
| DOI: |
10.37167/1677-008-003-015 |
| ISSN: |
2507-7228 |
| رقم MD: | 1387366 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, EcoLink, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Innovation | Creative Marketing | Public Relations
|
| رابط المحتوى: |
عدد مرات التحميل
18
| المستخلص: |
The current environment of enterprises is characterized by constant and continuous change, which makes them realize the value of excellence in a marketing environment characterized by conflict for survival. This function is entrusted to public relations with economic enterprises because its role is to innovate and design strategies that make it easier for the enterprise to market its products at the lowest cost, creative ways and innovative means, through the geurilla Marketing tool to stand out in the market with the lowest costs and more creative ideas. |
|---|---|
| ISSN: |
2507-7228 |
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