AI-Powered Marketing Public Relations: Maximizing Customer Engagement and Building Lasting Relations
| المصدر: | مجلة أبعاد اقتصادية |
|---|---|
| الناشر: | جامعة أمحمد بوقرة بومرداس - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Boudersa, Ahmed (Author) |
| مؤلفين آخرين: | Hafsi, Houda (Co-Author) |
| المجلد/العدد: | مج13, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 250 - 269 |
| DOI: |
10.36539/1427-013-002-012 |
| ISSN: |
1112-8062 |
| رقم MD: | 1447954 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Artificial Intelligence | Marketing | Public Relations | Customer | Optimizing
|
| رابط المحتوى: |
عدد مرات التحميل
6
| المستخلص: |
This research paper presents a comprehensive review of the integration of artificial intelligence (AI) in public relations to optimize customer engagement and relations. Relevant articles on AI in Public Relations were identified from various academic databases and platforms. The literature-based evaluation involved analyzing approximately 40 research publications, including articles, blogs, and books related to the topic. The study highlights the impact of AI on (PR), focusing on its role in enhancing customer service and providing personalized recommendations, driving efficiency and cost savings, utilizing digital and robot services in customer interactions, and enabling proactive engagement. Through a critical analysis of the literature, this paper addresses the research questions and offers insights into how AI integration influences (PR) strategies to optimize customer engagement and relations. |
|---|---|
| ISSN: |
1112-8062 |
عناصر مشابهة
-
Means and Techniques of Innovative Marketing for Public Relations Guerilla Marketing Model
بواسطة: Benkhelifa, Nawfel منشور: (2023) -
The Impact of Twitter in Public Relations Practice of Marks and Spencer Company
بواسطة: Alturkistani, Alyaa Ibrahim B. منشور: (2023) -
The Impact of Social Media Marketing on Building Brand Loyalty through Customer Engagement in Jordan
بواسطة: الفاصد، خالد جمال محمد وليد منشور: (2019) -
The Impact of Digital Marketing on the Golden Marketing Square for the Banking Customer: Case Study of a Sample of Customers from the External Bank of Algeria
بواسطة: Djouad, Maroua منشور: (2024) -
Building Effective Digital Marketing Strategies for Promoting Public Services in the Tourism Sector with Application to the National Museum of Egyptian Civilization "NMEC"
بواسطة: Fahim, Marwa Gaber Ahmed منشور: (2023)
