Influencers and their Marketing Roles in the Era of Social Media: Cognitive Approach to the Concept
| المصدر: | مجلة علوم الإنسان والمجتمع |
|---|---|
| الناشر: | جامعة محمد خيضر بسكرة - كلية العلوم الإنسانية والاجتماعية |
| المؤلف الرئيسي: | Benkhelifa, Nawfel (Author) |
| مؤلفين آخرين: | Laraba, Souraya (Co-Author) |
| المجلد/العدد: | مج12, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | مارس |
| الصفحات: | 467 - 495 |
| DOI: |
10.37136/2000-012-001-016 |
| ISSN: |
2253-0347 |
| رقم MD: | 1380590 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Influencers | Marketing | Virtual Space | Promotion
|
| رابط المحتوى: |
عدد مرات التحميل
14
| المستخلص: |
We address the importance of influencers in marketing and their reflection on the market share of organizations by highlighting the most important and most famous influencer marketing media, and the importance of the latter in the formation of the phenomenon of influencers and their emergence in a virtual space. - Among the results of the study: the organization’s resort to influencers in marketing has criteria that must be followed, and the Instagram as a marketing platform receives great attention from organizattions that want to promote and introduce their brand, and that the phenomenon of influencers is no longer limited to certain people Rather, their circle expanded to include every person who has the power of influence and delivery of the advertising message. |
|---|---|
| ISSN: |
2253-0347 |
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