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The Intermediate Impact of Green Brand on the Relationship between Green Supply Chain Activities and Sustainable Environmental Performance: An Analytical Study of the Opinions of a Sample of Employees of the Union Food Industries Company Limited in the Province of Babylon
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Alshibawi, Hamid Kathem Mutaab (Author) |
| مؤلفين آخرين: | Musa, Salima Hadi (Co-Author) |
| المجلد/العدد: | مج25, ع2 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 23 - 34 |
| ISSN: |
1816-9171 |
| رقم MD: | 1398895 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Green Supply Chain Management | Sustainable Environmental Performance | Green Brand
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The main objective of the current study is to measure the role of green supply chain management activities (green design, green buying, green manufacturing, green distribution, green transportation) in sustainable environmental performance (economic performance, environmental performance, and social performance) through green brand’s intermediary role of (Green brand image, awareness toward the green brand, trust toward the green brand, and satisfaction toward green brand) among a sample of employees of the Union Food Industries Limited in the province of Babylon, where the sample study was (300) workers. Thus, the problem study was formulated concerning the relationship between the variables involved in the study, which, as a result, set the objectives study, which was represented by the hypothetical scheme. It crystallized the formulation of particular hypotheses that were measured in the statistical package to model structural equations in the method of tiny squares (Amos.V.26), and to analyze what was provided by study management, a set of statistical methods was used in the form of confirmatory analysis, the Kronbach Alpha coefficient, the determining factor (R2), and the natural distribution of data. The descriptive statistics of the arithmetic mean, standard deviation, and correlation coefficient, and the results study showed a clear and vital perception of the relationship between green supply chain management, sustainable environmental performance, and green branding. Perhaps the most critical findings study are reflected in a positive statistically significant correlation and impact between green supply chain management, sustainable environmental performance, and green brand, as well as the need for Etihad Food Industries to focus on using user-friendly products to increase efficiency. This requires taking advantage of the advice and guidance provided by your suppliers. |
|---|---|
| ISSN: |
1816-9171 |
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