Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age
| المصدر: | مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية |
|---|---|
| الناشر: | جامعة جيهان أربيل |
| المؤلف الرئيسي: | Massoudi, Aram H. (Author) |
| مؤلفين آخرين: | Birdawod, Hawkar Q. (Co-Author) , Raewf, Manaf B. (Co-Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 158 - 165 |
| ISSN: |
2709-8648 |
| رقم MD: | 1431861 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Personal Digital Marketing | Branding | Content Creation | Social Media Management | Networking | Personal Website | Personal Development
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02430nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 2178660 | ||
| 041 | |a eng | ||
| 044 | |b العراق | ||
| 100 | |a Massoudi, Aram H. |e Author |9 757345 | ||
| 245 | |a Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age | ||
| 260 | |b جامعة جيهان أربيل |c 2023 | ||
| 300 | |a 158 - 165 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to 300 marketers, owners, and young entrepreneurs. A regression analysis was applied to test the study hypothesis. The results showed that personal marketing elements: branding, content creation, networking, social media management, personal website, and personal development, directly affect the degree of success in personal marketing campaign. | ||
| 653 | |a التسويق الرقمي |a الحملات التسويقية |a العلامات التجارية |a وسائل التواصل الاجتماعي | ||
| 692 | |b Personal Digital Marketing |b Branding |b Content Creation |b Social Media Management |b Networking |b Personal Website |b Personal Development | ||
| 700 | |a Birdawod, Hawkar Q. |e Co-Author |9 757631 | ||
| 700 | |a Raewf, Manaf B. |e Co-Author |9 711415 | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |4 العلوم الاجتماعية ، متعددة التخصصات |6 Humanities, Multidisciplinary |6 Social Sciences, Interdisciplinary |c 024 |e Cihan University-Erbil journal of humanities and social sciences |f Mağallaẗ ğāmiʿaẗ Ğīhān- Arbīl li-l-ʿulūm al-insāniyyaẗ wa-al-iğtimāʿiyyaẗ |l 001 |m مج7, ع1 |o 2496 |s مجلة جامعة جيهان أربيل للعلوم الإنسانية والاجتماعية |v 007 |x 2709-8648 | ||
| 856 | |u 2496-007-001-024.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EduSearch | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1431861 |d 1431861 | ||
عناصر مشابهة
-
The Impact of Digital Content Marketing and Social Media Marketing Activities on Online Brand Loyalty: The Mediating Role of Online Brand Awareness and Online Brand Trust
بواسطة: الدعجة، ليث راتب عارف منشور: (2024) -
Social Marketing Campaigns in Egypt: A Comparative Study
بواسطة: Abdou, Shereen Aly Hussien Aly منشور: (2023) -
Consumer Loyalty Indicator as Drivers to Satisfaction
بواسطة: Massoudi, Aram H. منشور: (2020) -
Buzz Marketing on Social Media and its Role in a Brand Building: An Exploratory Study of the Opinions of a Sample of Viewers of Zain Iraq Advertisement to Launch a Service 4G
بواسطة: الخزرجي، محمد عيدان باني منشور: (2023) -
The Role of Multi-Level Marketing on Making a Purchase Decision
بواسطة: Bouameur, Aicha منشور: (2023)
