The Intellectual and Conceptual Foundations of Digital Marketing: Transitioning from Traditional to Digital Approaches
| المصدر: | مجلة الباحث الإقتصادي |
|---|---|
| الناشر: | جامعة 20 اوت 1955 سكيكدة |
| المؤلف الرئيسي: | Djokhdem, Moussa (Author) |
| المجلد/العدد: | مج11, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 39 - 53 |
| DOI: |
10.35391/1894-011-002-003 |
| ISSN: |
1748-2335 |
| رقم MD: | 1442869 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Marketing | Marketing Concept | Digital Technologies | Traditional Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
7
| المستخلص: |
The present study aims to shed light on the intellectual and literary bases and foundations of the premise of digital marketing by exploring the researchers' perspectives and perceptions as well as the arguments they set forward in relation to this important marketing concept in order to organize it in a theoretical and conceptual framework that has the potential for improving it. |
|---|---|
| ISSN: |
1748-2335 |
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