Digital Marketing as a Tool to Increase the Visibility of Start-Ups: An Analytical Study of Algeria’s Digital Environment
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Abbabsa, Wafa (Author) |
| مؤلفين آخرين: | Zedira, Charef Eddine (Co-Author) |
| المجلد/العدد: | مج5, ع4 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 418 - 432 |
| ISSN: |
2676-184x |
| رقم MD: | 1456561 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Marketing | Startups | Visibilty
|
| رابط المحتوى: |
عدد مرات التحميل
2
| المستخلص: |
In the light of global digital marketing, this study aims to determine the role of digital marketing in increasing the visibility of startups in Algeria; When we discovered the importance of digital marketing for small businesses, we analyzed some Algerian statistics and found that Algeria has a favorable digital environment that helps companies market their products at least in the local market. We conducted our study based on literature reviews, conceptual studies, and analytical studies. We concluded that digital marketing, especially social media, plays an important role in startups in Algeria and is compulsory for all companies to use it. |
|---|---|
| ISSN: |
2676-184x |
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