المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
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الناشر: | جامعة قناة السويس - كلية التجارة بالاسماعيلية |
المؤلف الرئيسي: | Haggag, Wegdan Mahmoud (Author) |
مؤلفين آخرين: | Elmantawy, Eman Salah (Co-Author) , Elbeheri, Amany Atef (Co-Author) |
المجلد/العدد: | مج14, ع3 |
محكمة: | نعم |
الدولة: |
مصر |
التاريخ الميلادي: |
2023
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الشهر: | يوليو |
الصفحات: | 923 - 974 |
ISSN: |
2090-3782 |
رقم MD: | 1444230 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | الإنجليزية |
قواعد المعلومات: | EcoLink |
مواضيع: | |
كلمات المؤلف المفتاحية: |
Online Shopping | Internet Perceived Benefits | Perceived Usefulness (PU) | Perceived Ease of Use (PEOU) | Perceived Enjoyment (PE) | Perceived Risk (PR) | The Awareness of COVID-19
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رابط المحتوى: |
المستخلص: |
This paper is focusing on identify how the perceived benefits of internet may have effect on online shopping intention, and how the awareness of COVID-19 pandemic has effect as a moderating variable between acceptance of internet as a shopping tool and increasing shopping intension of the Egyptian consumers. The internet perceived benefits are identified by: perceived risk, perceived usefulness, perceived ease of use and perceived enjoyment. Data is collected using questionnaire collected from a sample of 374 using online shopping for clothing. The findings show that internet perceived benefits have a positive significant impact on online shopping, and the awareness of COVID-19 pandemic has increased the intention of online shopping, which means; the moderation variable positively affects the dependent variable through the independent variable. |
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ISSN: |
2090-3782 |