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Internet Perceived Benefits Influence on Online Shopping Intention: Moderating Effect of COVID-19 Awareness

المصدر: المجلة العلمية للدراسات التجارية والبيئية
الناشر: جامعة قناة السويس - كلية التجارة بالاسماعيلية
المؤلف الرئيسي: Haggag, Wegdan Mahmoud (Author)
مؤلفين آخرين: Elmantawy, Eman Salah (Co-Author) , Elbeheri, Amany Atef (Co-Author)
المجلد/العدد: مج14, ع3
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2023
الشهر: يوليو
الصفحات: 923 - 974
ISSN: 2090-3782
رقم MD: 1444230
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Online Shopping | Internet Perceived Benefits | Perceived Usefulness (PU) | Perceived Ease of Use (PEOU) | Perceived Enjoyment (PE) | Perceived Risk (PR) | The Awareness of COVID-19
رابط المحتوى:
صورة الغلاف QR قانون

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المستخلص: This paper is focusing on identify how the perceived benefits of internet may have effect on online shopping intention, and how the awareness of COVID-19 pandemic has effect as a moderating variable between acceptance of internet as a shopping tool and increasing shopping intension of the Egyptian consumers. The internet perceived benefits are identified by: perceived risk, perceived usefulness, perceived ease of use and perceived enjoyment. Data is collected using questionnaire collected from a sample of 374 using online shopping for clothing. The findings show that internet perceived benefits have a positive significant impact on online shopping, and the awareness of COVID-19 pandemic has increased the intention of online shopping, which means; the moderation variable positively affects the dependent variable through the independent variable.

ISSN: 2090-3782