Internet Perceived Benefits Influence on Online Shopping Intention: Moderating Effect of COVID-19 Awareness
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية التجارة بالاسماعيلية |
| المؤلف الرئيسي: | Haggag, Wegdan Mahmoud (Author) |
| مؤلفين آخرين: | Elmantawy, Eman Salah (Co-Author) , Elbeheri, Amany Atef (Co-Author) |
| المجلد/العدد: | مج14, ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يوليو |
| الصفحات: | 923 - 974 |
| ISSN: |
2090-3782 |
| رقم MD: | 1444230 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Online Shopping | Internet Perceived Benefits | Perceived Usefulness (PU) | Perceived Ease of Use (PEOU) | Perceived Enjoyment (PE) | Perceived Risk (PR) | The Awareness of COVID-19
|
| رابط المحتوى: |
عدد مرات التحميل
1
| LEADER | 02249nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2190395 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 765373 |a Haggag, Wegdan Mahmoud |e Author | ||
| 245 | |a Internet Perceived Benefits Influence on Online Shopping Intention: |b Moderating Effect of COVID-19 Awareness | ||
| 260 | |b جامعة قناة السويس - كلية التجارة بالاسماعيلية |c 2023 |g يوليو | ||
| 300 | |a 923 - 974 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This paper is focusing on identify how the perceived benefits of internet may have effect on online shopping intention, and how the awareness of COVID-19 pandemic has effect as a moderating variable between acceptance of internet as a shopping tool and increasing shopping intension of the Egyptian consumers. The internet perceived benefits are identified by: perceived risk, perceived usefulness, perceived ease of use and perceived enjoyment. Data is collected using questionnaire collected from a sample of 374 using online shopping for clothing. The findings show that internet perceived benefits have a positive significant impact on online shopping, and the awareness of COVID-19 pandemic has increased the intention of online shopping, which means; the moderation variable positively affects the dependent variable through the independent variable. | ||
| 653 | |a جائحة كورونا "كوفيد-19" |a التسويق الإلكتروني |a نية الشراء | ||
| 692 | |b Online Shopping |b Internet Perceived Benefits |b Perceived Usefulness (PU) |b Perceived Ease of Use (PEOU) |b Perceived Enjoyment (PE) |b Perceived Risk (PR) |b The Awareness of COVID-19 | ||
| 700 | |9 765374 |a Elmantawy, Eman Salah |e Co-Author | ||
| 700 | |9 765375 |a Elbeheri, Amany Atef |e Co-Author | ||
| 773 | |4 إدارة الأعمال |4 دراسات بيئية |6 Business |6 Environmental Studies |c 028 |e Journal of Commercial & Environmental Studies (JCES) |f Al-Mağallah Al-ʿilmiyyaẗ Lil Dirāsāt Al-Tuğāriyyaẗ wa Al-Buḥūṯ Al-Bī’iyyaẗ |l 003 |m مج14, ع3 |o 0335 |s المجلة العلمية للدراسات التجارية والبيئية |v 014 |x 2090-3782 | ||
| 856 | |u 0335-014-003-028.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1444230 |d 1444230 | ||
عناصر مشابهة
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