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الرئيسية > ICT as a Tool of the Internal...>الوصف

ICT as a Tool of the Internal Communication Management: A Factor of Cohesion or Digital Discrimination?: Case Study Intranet Usage at the Tunisian Public Company

المصدر: مجلة البحوث والدراسات العلمية
الناشر: جامعة يحيى فارس المدية
المؤلف الرئيسي: Labidi, Habib Ramadan (Author)
المجلد/العدد: مج18, ع1
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2024
الشهر: يناير
الصفحات: 872 - 848
ISSN: 1112-7511
رقم MD: 1452116
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EduSearch, EcoLink
مواضيع:
تكنولوجيا المعلومات | الشبكة العنكبوتية | الاتصال الداخلي | تونس
كلمات المؤلف المفتاحية:
Information and Communication Technologies | Management | Internal Communication | Organization
رابط المحتوى:

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المستخلص: At the beginning of the 21st century, the global community finds itself in a new era, that of Information and Communication Technologies (ICT). Indeed, this is not just a technological phenomenon, but rather a societal one, as specialists in the field describe it. In this new landscape, the profit-making or non-profit company, public or private, finds itself called upon to adapt to technological change so much so that we are talking about the “cyber enterprise”(Jacques & Christian, 2000) and the e-management. The changes have also affected the communication function, which aims to build a radiant image, satisfy customers and ensure a good internal climate. In this article, our scientific concern is to find out how the Tunisian Post Office, a public company, can take advantage of the introduction and use of ICT (Intranet) in communication management, without this choice being a source of discrimination and undermining the company's internal climate? Results pointed out that ICTs, and in particular intranet represent a good tool among other ones (74%), that facilitates interactions and serves as a motivation and integration matrix of cohesion. But intranet is not accessible to all, being limited and unequal (86%) it is rather a source of discrimination that alters the atmosphere inside the enterprise. In this trend, one should beware of « technicity myth » as the means itself cannot create any dialogue. This depends on other factors inherent to internal communication, a project, a shared culture…etc.
ISSN: 1112-7511

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