ارسل ملاحظاتك

ارسل ملاحظاتك لنا







الرئيسية > تصورات اللامسئولية الاجتماعية...>الوصف

تصورات اللامسئولية الاجتماعية للشركات وانعكاسها على استجابة المستهلك المصري: متاجر التجزئة نموذجا

العنوان بلغة أخرى: Perceptions of Corporate Social Irresponsibility "CSI" and its Impact on the Egyptian Consumers’ Response: Retailers Stores as a Model
المصدر: مجلة البحوث الإعلامية
الناشر: جامعة الأزهر - كلية الإعلام بالقاهرة
المؤلف الرئيسي: شاهين، إيمان صابر صادق (مؤلف)
المؤلف الرئيسي (الإنجليزية): Shaheen, Eman Saber Sadek
المجلد/العدد: ع70, ج1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2024
التاريخ الهجري: 1445
الشهر: أبريل
الصفحات: 221 - 302
ISSN: 1110-9297
رقم MD: 1459383
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
المسئولية الاجتماعية | الأزمات الاقتصادية | الإجراءات القانونية | الشركات التجارية
كلمات المؤلف المفتاحية:
اللامسئولية الاجتماعية للشركات | استجابة المستهلك | عدم الثقة | الاتصال الشفهي السلبي | المقاطعة | دعم الإجراءات القانونية | Corporate Social Irresponsibility | Consumer Response | Distrust | Negative Word of Mouth (NWOM) | Boycott | Support Legal Actions against the Company
رابط المحتوى:

الناشر لهذه المادة لم يسمح بإتاحتها.
صورة الغلاف QR قانون
حفظ في:
المستخلص: The research aims to know the training needs of first-grade teachers according to the concept of the knowledge society from the point of view of educational supervisors, and to achieve this goal, the researcher used the descriptive approach, which depends on collecting data on the phenomenon and interpreting it. The current research community consisted of (118) supervisors from the total supervisors of primary schools, and the researcher chose a random sample of (80) supervisors and supervisors of primary schools. The researcher also used the questionnaire as a tool to collect information that included the following areas of the knowledge society (knowledge generation, knowledge dissemination, knowledge employment), which consisted in its final form of (38) items, and the researcher presented the tool to a group of specialists in the field of teaching methods to ensure its truthfulness, and then applied it exploratory to (30) supervisors and supervisors, and the tool was applied in its final form and analyzed its results using statistical means (percentage, arithmetic mean, standard deviation, test (t. test) for non-correlated samples (independent), correlation coefficient Simple (Pearson), Sibermann-Brown equation, Alpha-Crow-Nabach coefficient, square law of chi, hypothetic mean, relative weight, range.

The study aimed to reveal the impact of consumer perceptions of corporate retail social irresponsibility on consumer response. Such response against the companies includes distrust, negative word of mouth (NWOM), boycotts, and support of legal actions there-against. This study used a survey as a methodology. The research developed a questionnaire to collect data from a deliberate sample of (340) shoppers of retail stores in Greater Cairo. Interviews were also conducted with (18) shoppers and with several Consumer Protection Agency department managers in Mohandesseen and Smart Village branches. Subject to the findings hereof, we determined that perceptions of the social retail store’s irresponsibility included perceptions towards the customers, the workers, the environment, and the society. The study concluded that there was a significant effect of consumer perceptions of the social irresponsibility of retail stores in terms of distrust in retail stores and negative word of mouth (NWOM), while there was no proof that there was a significant effect of the same in terms of a boycott of and support of legal actions against the companies. Furthermore, the field study indicated that there were no differences in consumer response to retail companies’ social irresponsibility in terms of demographic factors such as: (gender, age, and socioeconomic level). While, on the other hand, differences were found in terms of educational level in favor of the higher educational (university and post-university) level compared to (the middle level).
ISSN: 1110-9297

عناصر مشابهة


© 2024 المنظومة. جميع الحقوق محفوظة.