Measuring the Internet User Behavior on Social Media platforms: Case Study of Algeria
| المصدر: | مجلة المنتدى للدراسات والأبحاث الإقتصادية |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الإقتصادية والتجارية وعلوم التسيير - قسم العلوم الإقتصادية |
| المؤلف الرئيسي: | Berkani, Samir (Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 514 - 524 |
| ISSN: |
2588-1817 |
| رقم MD: | 1463209 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Social Media Platforms | Consumer Behavior | Internet Users
|
| رابط المحتوى: |
عدد مرات التحميل
2
| المستخلص: |
The aim of this study is to measuring the internet users on social media platforms of the Algerian consumer by revewing concepts of social media, their History definition and Typolgies and reality of social media in Algeria through staistics of catogories that use Social Media platforms. A sample of Algerian was collected Via Internet by Email and Social networks, The sample size was 123 individuals overs 20 yeras. The discriptive and analytical method was used to obtain satistical Data by using Questionnaire and Excel Table to analyse respons by table and graph. In order to explain the internet users behavior The factorial Correpondent Analysis (FCA) was conducted to measure the likns and independence between Two Variables (The Adverting impact and the Verifing information) through the contengency Table when we proced to transform Qualitative variables to A Matrix. The result of The study was sigificant when we obtain strong links and independence between two variables. |
|---|---|
| ISSN: |
2588-1817 |
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