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Improving the Quality of Service and its Impact on Achieving Competitive Superiority: An Analytical Study of the Opinions of a Sample of Administrative Leaders in Private Universities in the Middle Euphrates Region

المصدر: مجلة الدراسات المستدامة
الناشر: الجمعية العلمية للدراسات التربوية المستدامة
المؤلف الرئيسي: Mezher, Aseel Ali (Author)
مؤلفين آخرين: Nour, Mustafa Hamid Abd (Co-Author)
المجلد/العدد: مج6, ملحق
محكمة: نعم
الدولة: العراق
التاريخ الميلادي: 2024
التاريخ الهجري: 1445
الشهر: أيار
الصفحات: 119 - 147
ISSN: 2663-2284
رقم MD: 1465864
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EduSearch
مواضيع:
كلمات المؤلف المفتاحية:
Improving Service Quality | Competitive Superiority
رابط المحتوى:
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المستخلص: The current research seeks to identify the effect between improving the quality of service across its dimensions (plan, work, examine, implement), on competitive superiority in its dimensions (excellence in cost, superiority in quality, superiority in flexibility, superiority in creativity), in private universities in the Middle Euphrates region, which included The research sample (152) of administrative leaders, and for the purpose of achieving the research goal, the questionnaire was adopted to collect data related to the research variables, and the descriptive analytical method was adopted in the research and then analyzed by adopting some statistical methods such as (arithmetic mean, standard deviation, linear correlation coefficient, and Simple and multiple regression), and the results were reached using statistical software such as (SPSS. V.29) and (Amos. V.28) to analyze the data to reach conclusions, the most prominent of which was the existence of a correlation and influence between improving service quality and competitive superiority.

ISSN: 2663-2284