Social Media Analytics and Tourism Destination Marketing: The Case of TIMIMOUN Destination
| المصدر: | مجلة الاقتصاد والبيئة |
|---|---|
| الناشر: | جامعة عبدالحميد بن باديس مستغانم - كلية العلوم الاقتصادية والتجارية وعلوم التسيير - مخبر استراتيجية التحول الى اقتصاد أخضر |
| المؤلف الرئيسي: | Graa, Amel (Author) |
| مؤلفين آخرين: | Bechelaghem, Khadidja (Co-Author) , Frioui, Samira (Co-Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | أبريل |
| الصفحات: | 237 - 250 |
| ISSN: |
2661-782x |
| رقم MD: | 1474096 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Social Media Analytics | Tourism Destination | TIMIMOUN | Mentionlytics
|
| رابط المحتوى: |
| المستخلص: |
Social media analytics plays a crucial role in tourism destination marketing. With the growing influence of social media platforms, tourists are increasingly using these platforms to research, discover, and share their travel experiences. Accordingly, this research work uses analytical techniques such as sentiment analysis and topic modelling to extract topics of interest from tourists’ conversational data on different social media from June 07, 2022 to June 07, 2023. Using Mentionlytics to track online conversation about TIMIMOUN as a travel destination, the results reveal that the overall sentiment towards the TIMIMOUN destination in this period was overwhelmingly positive and the most online conversation took place on YouTube. |
|---|---|
| ISSN: |
2661-782x |
عناصر مشابهة
-
The Role of Social Media Marketing in Enhancing Brand Image: An Analytical Study
بواسطة: Boulahbe, Asmaa منشور: (2023) -
Impact of Social Media Marketing on Brand Loyalty in Lifestyle Category Products: Mediating Role of Customer Experience
بواسطة: حبيب، سفيان منشور: (2022) -
The Impact of Digital Content Marketing and Social Media Marketing Activities on Online Brand Loyalty: The Mediating Role of Online Brand Awareness and Online Brand Trust
بواسطة: الدعجة، ليث راتب عارف منشور: (2024) -
Marketing through Social Media as a New Mechanism to Improve the Image of Tourist Destinations: Insights from the Experiences of Algeria and Libya
بواسطة: Bouchoucha, Hiba منشور: (2024) -
The Moderating Effect on the Relationship between Social Media Marketing Activities and Brand Equity: An Empirical Study on Luxury Fashion Brands
بواسطة: عبدالغني، ربى يوسف محمد منشور: (2020)
