The Impact of Responsible Marketing on Customer Orientation towards Islamic Banks in Algeria
| المصدر: | مجلة البشائر الاقتصادية |
|---|---|
| الناشر: | جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |
| المؤلف الرئيسي: | Teniou, Kenza (Author) |
| مؤلفين آخرين: | Bezaze, Halima (Co-Author) |
| المجلد/العدد: | مج10, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جوان |
| الصفحات: | 535 - 553 |
| DOI: |
10.33704/1748-010-002-032 |
| ISSN: |
2437-0932 |
| رقم MD: | 1476057 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Traditional Marketing | Responsible Marketing | Islamic Marketing | Responsible Marketing Mix | Decision Making Process
|
| رابط المحتوى: |
| LEADER | 01976nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2219785 | ||
| 024 | |3 10.33704/1748-010-002-032 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 542412 |a Teniou, Kenza |e Author | ||
| 245 | |a The Impact of Responsible Marketing on Customer Orientation towards Islamic Banks in Algeria | ||
| 260 | |b جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |c 2024 |g جوان | ||
| 300 | |a 535 - 553 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study investigated the impact of responsible marketing on customers' orientations towards Islamic banks in Algeria. A sample of 162 participants was surveyed using an electronic questionnaire that included constructs of responsible marketing and the decision-making process. The results indicated that customers of Islamic banks in Algeria showed a stronger commitment to responsible marketing principles compared to those of traditional banks. Additionally, the study found a statistically significant effect of responsible individuals on customer orientation towards Islamic banks, which explained 32.1% of the variance. However, other variables related to responsible marketing mix elements did not show a statistically significant effect on customers' orientations towards Islamic banks in Algeria. | ||
| 653 | |a التسويق المسؤول |a البنوك الإسلامية |a الجزائر | ||
| 692 | |b Traditional Marketing |b Responsible Marketing |b Islamic Marketing |b Responsible Marketing Mix |b Decision Making Process | ||
| 700 | |9 782817 |a Bezaze, Halima |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 032 |e A-Bashaer Economic Journal |f Mağallaẗ al-bašā’ir al-iqtiṣādiyaẗ |l 002 |m مج10, ع2 |o 1748 |s مجلة البشائر الاقتصادية |v 010 |x 2437-0932 | ||
| 856 | |u 1748-010-002-032.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1476057 |d 1476057 | ||
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