The Role of the Blue Ocean Strategy in Achieving Competitive Advantages: A Study on Traditional Food Shops in the State of M'Sila
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Nasri, Somia (Author) |
| مؤلفين آخرين: | Lachache, Abdelhalim (Co-Author) , Debbi, Ali (Co-Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يونيو |
| الصفحات: | 12 - 31 |
| ISSN: |
2676-184x |
| رقم MD: | 1478319 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Blue Ocean Strategy | Competitive Advantage | Traditional Cuisine
|
| رابط المحتوى: |
عدد مرات التحميل
10
| LEADER | 02010nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2221848 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 535706 |a Nasri, Somia |e Author | ||
| 245 | |a The Role of the Blue Ocean Strategy in Achieving Competitive Advantages: |b A Study on Traditional Food Shops in the State of M'Sila | ||
| 260 | |b جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2024 |g يونيو | ||
| 300 | |a 12 - 31 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study aims to highlight the relationship of the Blue Ocean strategy to the competitive advantages of traditional products. To achieve the goal of the study, the theoretical frameworks related to the blue ocean strategy and competitive advantages were presented by Michael Porter. Then data was collected based on the interview with the sample of 7 traditional food shops in M’sila, and then the analysis of data using the NVIVO program. The study concluded that the field of traditional food is one of the fields in which competition is considered low, and therefore this field is considered a blue ocean. The study also concluded that traditional food stores in the state of M'Sila focus on the advantage of high quality. | ||
| 653 | |a الإدارة الاستراتيجية |a استراتيجية المحيط الأزرق |a الميزة التنافسية |a المواد الغذائية | ||
| 692 | |b Blue Ocean Strategy |b Competitive Advantage |b Traditional Cuisine | ||
| 700 | |9 542872 |a Lachache, Abdelhalim |e Co-Author | ||
| 700 | |9 456057 |a Debbi, Ali |e Co-Author | ||
| 773 | |4 الإدارة |4 الاقتصاد |6 Management |6 Economics |c 002 |e Management & Economics Research Journal |f Mağallaẗ buḥūṯ al-idāraẗ wa al-iqtiṣād |l 002 |m مج6, ع2 |o 2063 |s مجلة بحوث الإدارة والاقتصاد |v 006 |x 2676-184x | ||
| 856 | |u 2063-006-002-002.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1478319 |d 1478319 | ||
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