The Impact of Digital Marketing on the Golden Marketing Square for the Banking Customer: Case Study of a Sample of Customers from the External Bank of Algeria
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Djouad, Maroua (Author) |
| مؤلفين آخرين: | Benabid, Farid (Co-Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يونيو |
| الصفحات: | 743 - 761 |
| ISSN: |
2676-184x |
| رقم MD: | 1479021 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Brand Image | Customer Loyalty | Customer Satisfaction | Digital Marketing | Golden Marketing Square | Marketing Positioning
|
| رابط المحتوى: |
عدد مرات التحميل
5
| المستخلص: |
Ethical thinking in the organisation is of great strategic importance, and it has become a new dimension of the organization's policy, where the interest in recent years is increasing in the behavioral and ethical aspects and following up cases of violations at the level of institutions, and it is noticeable that many institutions of different forms and work environment are trying to develop professional and ethical behavior among workers in order to reduce some negative phenomena that affect performance by promoting an institutional culture based on a set of regulations that are referred to in cases of disagreement about behavioral and ethical aspects at work. This paper attempts to describe the recent developments in ethics in public organizations. It presents some procedures and measures that encourage ethical behavior in the public organization between traditional means of control and new prevention tools. |
|---|---|
| ISSN: |
2676-184x |
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