E-Marketing for Banking Services in Algeria and their Relationship with Customer Satisfaction: An Applied Study on a Sample of Banks
| المصدر: | مجلة العلوم الاقتصادية والتسيير والعلوم التجارية |
|---|---|
| الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Bendjima, Omar (Author) |
| مؤلفين آخرين: | Benlakhdar, Mohamed Larbi (Co-Author) |
| المجلد/العدد: | مج13, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2020
|
| الصفحات: | 25 - 38 |
| ISSN: |
1112 - 8984 |
| رقم MD: | 1105566 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
E-Marketing | Banking Services | Customer Satisfaction
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study is intended to investigate the reality of e-marketing services for the banking and the challenges faced in Algeria. The research also links this issue with customer’s satisfaction. A survey was administered to (70) customers when the analysis was performed using the statistical analysis program Spss. The most important conclusion reached was the necessity of re-engineering the managerial work in the banks under study and training the bank employees in Algeria and abroad. |
|---|---|
| ISSN: |
1112 - 8984 |
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