The Role of Digital Marketing in Achieving Customer’s Satisfaction: A Study of a Sample of Private Banks in Algeria
| المصدر: | أبحاث اقتصادية معاصرة |
|---|---|
| الناشر: | جامعة عمار ثليجي الاغواط - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Guerfa, Ahlem (Author) |
| مؤلفين آخرين: | Bezgrari, Abla (Co-Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | أكتوبر |
| الصفحات: | 375 - 392 |
| ISSN: |
2602-7623 |
| رقم MD: | 1450566 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Marketing | Communication with the Customer | Learning on the Customer | Customer’s Retention | Customer’s Satisfaction
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The aim of this study is identifying the role of digital marketing through its five dimensions: customer’s attraction, communication with the customer, customer’s engagement, learning on the customer and customer’s retention in achieving customer’s satisfaction, private banks in Algeria were chosen to conduct the trials, to do so a survey has been used to data collection, where 127 questionnaires were analysis with we previosly distributed to customer’s of the studied banks. Statistical analysis has been realized using Simple Linear Regression. The results of the study revealed that there is a role for digital marketing through its five dimensions in achieving customers satisfaction, as private banks in Algeria gain the satisfaction of their customers through the application of digital marketing as one of the most important modern trends in marketing, and is considered competitive advantage for any bank seeking to gain the satisfaction of its customers. |
|---|---|
| ISSN: |
2602-7623 |
عناصر مشابهة
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