ارسل ملاحظاتك

ارسل ملاحظاتك لنا







الرئيسية > The Role of Employer Brand on...>الوصف

The Role of Employer Brand on E-Recruitment during COVID-19 in Egypt

المصدر: مجلة البحوث الإدارية والمالية والكمية
الناشر: جامعة السويس - كلية التجارة
المؤلف الرئيسي: Negm, Sabreen Marzouk (Author)
مؤلفين آخرين: Attia, Samaa Taher (Co-Author)
المجلد/العدد: مج3, ع1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2023
الشهر: مارس
الصفحات: 161 - 181
ISSN: 2735-3060
رقم MD: 1491476
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
وسائل التواصل الاجتماعي | العلامات التجارية | التوظيف الإلكتروني | التسويق الشفهي
كلمات المؤلف المفتاحية:
EB: Employer Branding | ER: Electronic Recruitment | E-WOM: Electronic Word Of Mouth | SM: Social Media
رابط المحتوى:
PDF (صورة)     
صورة الغلاف QR قانون
حفظ في:
المستخلص: This research aims to explore the role of using employer branding on E- recruitment process. The research question is raised whether their relationship between the employer branding and E-recruitments process and E-WOM through LinkedIn. This research was laid out through combination of qualitative and with quantitative questionnaire design. The data collection methods were entailed with online and offline questionnaire. In order to explore the impact of Employer-branding on E-recruitment. This research adopted a quantitative methodology and data was collected through an online and offline questionnaire measuring the job seekers perception (attraction, intention and time) for companies in Egypt with a sample of 385 respondents. results were analyzed using the (Minitab) program The research concluded that there is a relationship and an effect between the Employer branding and its dimensions and the E-recruitment of job seekers in Egypt under study.
ISSN: 2735-3060

عناصر مشابهة


© 2024 المنظومة. جميع الحقوق محفوظة.