The Moderating Effect of Artificial Intelligence on the Relation between Consumer Privacy Concerns and Online Purchase Intention in Egypt
| المصدر: | مجلة البحوث الإدارية والمالية والكمية |
|---|---|
| الناشر: | جامعة السويس - كلية التجارة |
| المؤلف الرئيسي: | Mohamed, Gina Alaa Eldin (Author) |
| مؤلفين آخرين: | Attia, Samaa Taher (Co-Author) |
| المجلد/العدد: | مج3, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يونيو |
| الصفحات: | 67 - 90 |
| ISSN: |
2735-3060 |
| رقم MD: | 1491533 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Privacy | Artificial Intelligence | Policy | Purchase Intention | Online | Online Purchase Intention | Consumer | Trust | Risk | Believes
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
Marketers need to understand Consumer Online Purchase intention (OPI) In terms of Artificial intelligence Tool, this research Examined the moderating effect of Privacy protection policy on Relation between Consumer privacy Concerns (CPC), Trust and risk Believes with online Purchase intention, a quantitative approach was held in Egypt, For Consumer who purchased at least once from Jumia or amaozon.com, Research results were held by an online Structured quantitative questionnaire Consisted of 38 questions with 8 demographical questions, the Quantitative analysis were analyzed by Statistical Package for the Social Sciences (SPSS) and Partial Least Squares (PLS). and research hypothesis was tested by the Coefficient of Determinations (R2) and Path coefficient. The Total Number of responses were 200 Participant, and the results were as follow there is a weak Positive relation between CPC and OPI, a Moderate Positive relationship between Trust believes and OPI, a Negative relationship between risk believes and OPI, and there is no Moderating Impact of Privacy Protection Policy on the relation between CPC, Trust and risk believes with OPI. |
|---|---|
| ISSN: |
2735-3060 |
عناصر مشابهة
-
The Moderating Role of Privacy Concern on the Relation between Artificial Intelligence and Consumer Purchase Intention: An Applied Study on Telecommunication Sector in Egypt
بواسطة: Afifi, Hala Mahmoud Sayed منشور: (2023) -
The Effect of Cause Related Marketing on Consumer Purchase Intention
بواسطة: Moussa, Toka Farouk Mohamed Ahmed منشور: (2019) -
The Role of Agency-Communion on the Relationship between Power, Consumers’ Perception of Ethical Products, and Purchase Intention: Mediation Model
بواسطة: Mahmoud, Amira Sami Ahmed منشور: (2023) -
The Impact of Social Media Characteristics on Online Consumer’s Purchase Intention in Jordan
بواسطة: بني خلف، حسام خليفة حسين منشور: (2022) -
The Effect of Perceived Control of Information and Privacy Risk on Customers Purchasing Intention in Social Commerce Platforms: The Moderating Role of Personal Interest
بواسطة: عياش، مهند منشور: (2023)
