The Moderating Effect of Artificial Intelligence on the Relation between Consumer Privacy Concerns and Online Purchase Intention in Egypt
| المصدر: | مجلة البحوث الإدارية والمالية والكمية |
|---|---|
| الناشر: | جامعة السويس - كلية التجارة |
| المؤلف الرئيسي: | Mohamed, Gina Alaa Eldin (Author) |
| مؤلفين آخرين: | Attia, Samaa Taher (Co-Author) |
| المجلد/العدد: | مج3, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2023
|
| الشهر: | يونيو |
| الصفحات: | 67 - 90 |
| ISSN: |
2735-3060 |
| رقم MD: | 1491533 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Privacy | Artificial Intelligence | Policy | Purchase Intention | Online | Online Purchase Intention | Consumer | Trust | Risk | Believes
|
| رابط المحتوى: |
عدد مرات التحميل
1
| LEADER | 02393nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2235122 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 791588 |a Mohamed, Gina Alaa Eldin |e Author | ||
| 245 | |a The Moderating Effect of Artificial Intelligence on the Relation between Consumer Privacy Concerns and Online Purchase Intention in Egypt | ||
| 260 | |b جامعة السويس - كلية التجارة |c 2023 |g يونيو | ||
| 300 | |a 67 - 90 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Marketers need to understand Consumer Online Purchase intention (OPI) In terms of Artificial intelligence Tool, this research Examined the moderating effect of Privacy protection policy on Relation between Consumer privacy Concerns (CPC), Trust and risk Believes with online Purchase intention, a quantitative approach was held in Egypt, For Consumer who purchased at least once from Jumia or amaozon.com, Research results were held by an online Structured quantitative questionnaire Consisted of 38 questions with 8 demographical questions, the Quantitative analysis were analyzed by Statistical Package for the Social Sciences (SPSS) and Partial Least Squares (PLS). and research hypothesis was tested by the Coefficient of Determinations (R2) and Path coefficient. The Total Number of responses were 200 Participant, and the results were as follow there is a weak Positive relation between CPC and OPI, a Moderate Positive relationship between Trust believes and OPI, a Negative relationship between risk believes and OPI, and there is no Moderating Impact of Privacy Protection Policy on the relation between CPC, Trust and risk believes with OPI. | ||
| 653 | |a الذكاء الاصطناعي |a النية الشرائية |a الشراء عبر الإنترنت |a خصوصية المستهلك | ||
| 692 | |b Privacy |b Artificial Intelligence |b Policy |b Purchase Intention |b Online |b Online Purchase Intention |b Consumer |b Trust |b Risk |b Believes | ||
| 700 | |9 791554 |a Attia, Samaa Taher |e Co-Author | ||
| 773 | |4 إدارة الأعمال |6 Business |c 003 |e Journal of Managerial, Financial & Quantitative Research |f Mağallaẗ Al-Buḥūṯ Al-Idāriyyaẗ wa Al-Māliyyaẗ wa Al-Kamiyyaẗ |l 002 |m مج3, ع2 |o 2557 |s مجلة البحوث الإدارية والمالية والكمية |v 003 |x 2735-3060 | ||
| 856 | |u 2557-003-002-003.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1491533 |d 1491533 | ||
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