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The Impact of Digital Advertising on the Marketing Performance of Condor Company in Bordj Bou Arreridj
| المصدر: | مجلة العلوم الاقتصادية والتسيير والعلوم التجارية |
|---|---|
| الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Hamrit, Leila (Author) |
| مؤلفين آخرين: | Aichouche, Abdou (Co-Author) |
| المجلد/العدد: | مج17, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الصفحات: | 203 - 215 |
| ISSN: |
1112-8984 |
| رقم MD: | 1496662 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Advertising | Content and Characteristics of Digital Advertising | Marketing Performance | Condor Company
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The study aimed to determine the impact of digital advertising on the marketing performance of Condor Company in the province of Bordj Bou Arreridj, from the employees' perspective. The researchers used a questionnaire as a data collection tool, employing various statistical methods to test the hypotheses. The study concluded that digital advertising has an impact on the marketing performance of Condor Company in Bordj Bou Arreridj. It was found that only the content and characteristics of the digital advertising significantly influence the marketing performance of the studied institution, while the other dimensions have a weak effect that cannot be statistically inferred. Recommendations were made to emphasize the importance of digital advertisements in terms of design, format of the advertising message, and content. |
|---|---|
| ISSN: |
1112-8984 |
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