The Impact of Digital Advertising on the Marketing Performance of Condor Company in Bordj Bou Arreridj
| المصدر: | مجلة العلوم الاقتصادية والتسيير والعلوم التجارية |
|---|---|
| الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Hamrit, Leila (Author) |
| مؤلفين آخرين: | Aichouche, Abdou (Co-Author) |
| المجلد/العدد: | مج17, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الصفحات: | 203 - 215 |
| ISSN: |
1112-8984 |
| رقم MD: | 1496662 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Advertising | Content and Characteristics of Digital Advertising | Marketing Performance | Condor Company
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02118nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2240550 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 794268 |a Hamrit, Leila |e Author | ||
| 245 | |a The Impact of Digital Advertising on the Marketing Performance of Condor Company in Bordj Bou Arreridj | ||
| 260 | |b جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2024 | ||
| 300 | |a 203 - 215 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The study aimed to determine the impact of digital advertising on the marketing performance of Condor Company in the province of Bordj Bou Arreridj, from the employees' perspective. The researchers used a questionnaire as a data collection tool, employing various statistical methods to test the hypotheses. The study concluded that digital advertising has an impact on the marketing performance of Condor Company in Bordj Bou Arreridj. It was found that only the content and characteristics of the digital advertising significantly influence the marketing performance of the studied institution, while the other dimensions have a weak effect that cannot be statistically inferred. Recommendations were made to emphasize the importance of digital advertisements in terms of design, format of the advertising message, and content. | ||
| 653 | |a الإعلانات الرقمية |a التسويق الإلكتروني |a الأداء التسويقي |a شركة كوندور | ||
| 692 | |b Digital Advertising |b Content and Characteristics of Digital Advertising |b Marketing Performance |b Condor Company | ||
| 700 | |a Aichouche, Abdou |e Co-Author |9 794271 | ||
| 773 | |4 الاقتصاد |6 Economics |c 014 |f Mağallaẗ al-ՙulūm al-iqtiṣādiyaẗ wa al-tasyīr wa al-ՙulūm al-tiğāriyaẗ |l 001 |m مج17, ع1 |o 1786 |s مجلة العلوم الاقتصادية والتسيير والعلوم التجارية |t Journal of Economic Sciences, Management and Commercial Sciences |v 017 |x 1112-8984 | ||
| 856 | |u 1786-017-001-014.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1496662 |d 1496662 | ||
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