The Role of the Digital Promotional Mix in Marketing the Hotel Service: A Fields Study at the Rym El Djamil Hotel - Annaba
| المصدر: | مجلة الآفاق للدراسات الاقتصادية |
|---|---|
| الناشر: | جامعة العربي التبسي تبسة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Boukens, Assia (Author) |
| مؤلفين آخرين: | Benahcene, Nassireddine (Co-Author) |
| المجلد/العدد: | مج8, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 241 - 255 |
| ISSN: |
2571-9769 |
| رقم MD: | 1456102 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Promotion | Digital Promotional Mix | Service | Hotel Service
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
The study The aimed to identify the" role of the digital promotional mix in hotel service marketing" and relied on the descriptive analytical approach by conducting an interview at the Rym el djamel hotel in Annaba state. This study found that the elements of the digital promotional mix, represented by Digital Advertising, Digital Public Relations, digital sales activation and digital personal sales, improve and market the hotel service to satisfy its customers, meet their needs and ensure their loyalty. |
|---|---|
| ISSN: |
2571-9769 |
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