The Visual Identity Representations of the Condor Brand in the Electronic Advertising Message on Facebook: A Semiological Analytical Study of the Flash of the Caldo Gas Heater
| المصدر: | مجلة الرسالة للدراسات والبحوث الإنسانية |
|---|---|
| الناشر: | جامعة العربي التبسي تبسة - مخبر الدراسات الإنسانية والأدبية |
| المؤلف الرئيسي: | Tahar, Abdessamia (Author) |
| مؤلفين آخرين: | Chaaban, Hanan (Co-Author) |
| المجلد/العدد: | مج9, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | سبتمبر |
| الصفحات: | 250 - 272 |
| ISSN: |
2543-3938 |
| رقم MD: | 1522188 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Visual Identity | Branding | Electronic Advertising | Condor Institution
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
Condor's success hinges on establishing a strong visual identity in the minds of its audience and fostering individual connections through visual communication. This is especially critical given the technological advancements that facilitate communication on platforms like Facebook. To delve into the representations of this visual identity, we conducted a semiotic analysis of Condor's brand in its advertising campaign on the Condor Electroménager page, focusing on the semiotics of the Caldo gas heater flash. The study yielded several key findings. Electronic advertising carries symbolic meanings that convey the institution's visual identity, evident in elements such as the logo, colors, product quality, and precision in manufacturing. However, despite the institution's emphasis on showcasing its visual identity through advertising, there is often a lack of clear design strategies. Messages tend to be simplified, avoiding complexity and excessive language, while highlighting the primary benefits of the product. |
|---|---|
| ISSN: |
2543-3938 |
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