The Emotions Felt by Consumers in a Theatrical Retail Store
| المصدر: | مجلة الأبحاث في القانون والاقتصاد والتدبير |
|---|---|
| الناشر: | جامعة مولاى إسماعيل - كلية العلوم القانونية والاقتصادية والاجتماعية |
| المؤلف الرئيسي: | Doulkaid, Amal (Author) |
| مؤلفين آخرين: | Korichi, Sabria (Co-Author) , Maaroufi, Zoulikha (Co-Author) , Moussalim, Sanaa (Co-Author) |
| المجلد/العدد: | ع14 |
| محكمة: | نعم |
| الدولة: |
المغرب |
| التاريخ الميلادي: |
2020
|
| الصفحات: | 95 - 115 |
| ISSN: |
2489-1541 |
| رقم MD: | 1522491 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink, IslamicInfo |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Emotions | Theatrical Context | Shopping Experience
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
In front of a theatrical context, the lived experience by the customer can generate a set of emotions. These emotional reactions can not be explained simply by a simple interaction of the client with the stimuli of the environment, but more by the experience of the individual himself, by his immersion and his appropriation of the place. Thus, each person, depending on the situation, its perception, its shopping reasons, its own characteristics, and depending on the type of outlet, will not express the same emotions felt. To identify these emotional reactions, a qualitative study was conducted indifferent types of theatrical stores. This highlighted a number of results such as; the variation and the intensity of the emotional reactions that can be felt in a point of sale. Our study allowed us to highlight a number of items. This confirms the need to create a scale of emotional reactions felt in a point of sale adapted to our distribution context. This measuring instrument would strengthen the instrumental validity of our research in many areas such as the study of in-store buying behavior, the satisfaction analysis and would have several managerial implications. |
|---|---|
| ISSN: |
2489-1541 |
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