The Relationship between Sustainable Business Model Innovation and Customer's Stigma: An Empirical Study at 5-Stars Hotels in Egypt
| المصدر: | مجلة راية الدولية للعلوم التجارية |
|---|---|
| الناشر: | معهد راية العالي للإدارة والتجارة الخارجية بدمياط الجديدة |
| المؤلف الرئيسي: | Hassan, Abdul Aziz Ali (Author) |
| مؤلفين آخرين: | Gheith, Mohamed Hani (Co-Author) , Haridy, Nehal Mahmoud Mahmoud (Co-Author) |
| المجلد/العدد: | مج3, ع9 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2024
|
| الشهر: | أبريل |
| الصفحات: | 855 - 908 |
| ISSN: |
2812-6440 |
| رقم MD: | 1524410 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
5-Star Hotel Customers | Sustainable Business Model Innovation | Customer's Stigma
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
Impact both behavioral intention and actual use behavior. Contrary to expectations, effort expectancy and facilitating conditions did not show a significant effect on behavioral intention. The study also highlights the importance of personal innovation and mobile skillfulness in shaping user behavior. The novelty of this research lies in its contextual focus on Saudi Arabia, providing new insights into the interplay of technological, social, and personal factors in a rapidly evolving digital landscape. This contributes to a deeper understanding of technology adoption and usage patterns in the Middle Eastern context, which has been relatively underexplored in existing literature. The Research adopted the philosophy of positivism, the deductive approach, and the method of quantitative analysis as the research methodology. The instrument utilized for data collection was the questionnaire. Consequently, 384 usable questionnaires were collected electronically through social media channels from customers of 5-Stars Hotels in Egypt. In addition, analyzing the characteristics of the respondents and then the measurement model and structural model are also discussed. Finally, structure equation modeling with AMOS 26 is used to examine the hypothesized causal relationships. The findings reveal that there is significant positive relationship between the research variables (sustainable business model innovation and Customer's Stigma). In addition, this research also has significant practical implications and guidelines for managers, employees and customer of 5-star hotels, and theoretical implications for researchers who are interested in research variables. |
|---|---|
| ISSN: |
2812-6440 |
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