Analysis of Green Marketing Elements Affecting Customer Attraction: An Applied Study in Consumer Markets of Al-Qadisiyah City
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Shirkhodaie, Meysam (Author) |
| مؤلفين آخرين: | Thani, Mohsen Alizadeh (Co-Author) , Movaghar, Mortada (Co-Author) , Mahdi, Mustafa Shahid (Co-Author) |
| المجلد/العدد: | مج26, ع2 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2024
|
| الصفحات: | 264 - 284 |
| ISSN: |
1816-9171 |
| رقم MD: | 1526849 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Green Marketing | Competency | Managers
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This research aimed to design a competency model for green marketing managers. The research was applied in terms of purpose and exploratory in terms of method, which was used for snowball sampling. Experts in this field were interviewed in the form of semi-structured interviews, and the desired themes were extracted. The results of the analysis show that among the dimensions of green marketing managers’ competencies, respectively, the “green knowledge” (0.1512), “green networking (0.1464), “green skill (0.1463), the “green ability (0.1425), the “green attitude (0.1416), the “green behavior (0.1378), the “green awareness (0. 0.1340) are from the most to the least important. |
|---|---|
| ISSN: |
1816-9171 |
عناصر مشابهة
-
The Impact of Green Marketing Mix on Consumer Behavior: A Study of the Customers in a Sample of Algerian Economic Institutions
بواسطة: Brahimi, Farouk منشور: (2024) -
The "Value Proposition" Concept in Marketing How Customers Perceive the Value Delivered by Firms : A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom
بواسطة: Al Moatazillah, Sayed Hassan M. Hassan منشور: (2009) -
The Effect of Elements of Green Marketing Mix on Environmental Consumer Behavior: An Analyzing Study of the Opinions of a Sample of Workers in the Union Food Industries Company Ltd. in the Governorate of Babylon
بواسطة: Al-Shebawi, Hamid Kathim Miteb منشور: (2022) -
What Experiential Marketing Elements Create Memorable Customer Experiences in the Supermarket Environment
بواسطة: Al Bor, Essam منشور: (2011) -
The Impact of Customers’ Relationship Management "CRM" on E-Marketing Customization: An Applied Study on Food Retail Stores "Al-Shrouk City"
بواسطة: Hamada, Doha Alaa El-din Abd EL-Mageed منشور: (2024)
