Analysis of Green Marketing Elements Affecting Customer Attraction: An Applied Study in Consumer Markets of Al-Qadisiyah City
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Shirkhodaie, Meysam (Author) |
| مؤلفين آخرين: | Thani, Mohsen Alizadeh (Co-Author) , Movaghar, Mortada (Co-Author) , Mahdi, Mustafa Shahid (Co-Author) |
| المجلد/العدد: | مج26, ع2 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2024
|
| الصفحات: | 264 - 284 |
| ISSN: |
1816-9171 |
| رقم MD: | 1526849 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Green Marketing | Competency | Managers
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 01999nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 2270051 | ||
| 041 | |a eng | ||
| 044 | |b العراق | ||
| 100 | |9 809867 |a Shirkhodaie, Meysam |e Author | ||
| 245 | |a Analysis of Green Marketing Elements Affecting Customer Attraction: |b An Applied Study in Consumer Markets of Al-Qadisiyah City | ||
| 260 | |b جامعة القادسية - كلية الادارة والاقتصاد |c 2024 | ||
| 300 | |a 264 - 284 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This research aimed to design a competency model for green marketing managers. The research was applied in terms of purpose and exploratory in terms of method, which was used for snowball sampling. Experts in this field were interviewed in the form of semi-structured interviews, and the desired themes were extracted. The results of the analysis show that among the dimensions of green marketing managers’ competencies, respectively, the “green knowledge” (0.1512), “green networking (0.1464), “green skill (0.1463), the “green ability (0.1425), the “green attitude (0.1416), the “green behavior (0.1378), the “green awareness (0. 0.1340) are from the most to the least important. | ||
| 653 | |a التسويق الأخضر |a سلوك المستهلك |a الوعي البيئي |a جذب العملاء |a العراق | ||
| 692 | |b Green Marketing |b Competency |b Managers | ||
| 700 | |a Thani, Mohsen Alizadeh |e Co-Author |9 810018 | ||
| 700 | |9 809868 |a Movaghar, Mortada |e Co-Author | ||
| 700 | |9 675917 |a Mahdi, Mustafa Shahid |e Co-Author | ||
| 773 | |4 الاقتصاد |4 إدارة الأعمال |6 Economics |6 Business |c 023 |e Al-Qadisiyah Journal for Administrative & Economic Sciences |f Maǧallaẗ al-qādisiyyaẗ li-l-ʻulūm al-idāriyyaẗ wa-al-iqtiṣādiyyaẗ |l 002 |m مج26, ع2 |o 0478 |s مجلة القادسية للعلوم الإدارية والاقتصادية |v 026 |x 1816-9171 | ||
| 856 | |u 0478-026-002-023.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1526849 |d 1526849 | ||
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