Innovative Marketing in Algerian Business Organizations: Case Study
| المصدر: | مجلة إيليزا للبحوث والدراسات |
|---|---|
| الناشر: | المركز الجامعي المقاوم الشيخ آمود بن مختار إيليزي |
| المؤلف الرئيسي: | Boudrama, Mostefa (Author) |
| مؤلفين آخرين: | Tayeb, Guessas (Co-Author) |
| المجلد/العدد: | مج9, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 394 - 408 |
| ISSN: |
2543-3547 |
| رقم MD: | 1528304 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink, IslamicInfo |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Innovative Marketing | Promotional Innovation | Pricing Innovation | Distribution Innovation | Product Innovation
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
This research paper aims to study the reality of innovative marketing in Algerian business organizations, focusing on Condor for home appliances and electronics, to understand the contribution of the innovative process to the marketing mix concerning product, price, distribution, and promotion. Innovative marketing represents a crucial part of marketing practices that provides consumers with products capable of better satisfying their needs compared to competitors, through the introduction of new ideas and their application across all elements of the marketing mix. Based on the above, the organization "Condor" continuously and confidently works on innovating products and offering new marketing propositions that enable it to remain competitive. |
|---|---|
| ISSN: |
2543-3547 |
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