ارسل ملاحظاتك

ارسل ملاحظاتك لنا







قياس مدى رضا عملاء المصارف عن الخدمات المصرفية الحديثة : دراسة تطبيقية على عينة من عملاء المصارف التجارية في الأردن

المصدر: مجلة دراسات حوض النيل
الناشر: جامعة النيلين - إدارة البحوث والتنمية والتطوير
المؤلف الرئيسي: أبو عرابي، مروان محمد عبدالمجيد (مؤلف)
المؤلف الرئيسي (الإنجليزية): Abu Orabi, Marwan Mohammed Abdel-Majeed
مؤلفين آخرين: صافي، وليد أحمد (م. مشارك) , موسى، شقيري نوري (م. مشارك)
المجلد/العدد: مج6, ع12
محكمة: نعم
الدولة: السودان
التاريخ الميلادي: 2010
الشهر: يناير
الصفحات: 27 - 56
ISSN: 1858-621x
رقم MD: 609015
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: EcoLink, IslamicInfo, HumanIndex
مواضيع:
رابط المحتوى:
صورة الغلاف QR قانون

عدد مرات التحميل

179

حفظ في:
LEADER 04245nam a22002537a 4500
001 0234395
041 |a ara 
044 |b السودان 
100 |9 64756  |a أبو عرابي، مروان محمد عبدالمجيد  |e مؤلف  |g Abu Orabi, Marwan Mohammed Abdel-Majeed 
245 |a قياس مدى رضا عملاء المصارف عن الخدمات المصرفية الحديثة : دراسة تطبيقية على عينة من عملاء المصارف التجارية في الأردن 
260 |b جامعة النيلين - إدارة البحوث والتنمية والتطوير  |c 2010  |g يناير 
300 |a 27 - 56 
336 |a بحوث ومقالات  |b Article 
520 |b This study aimed at measuring the extent of the banks satisfaction of the clients in Jordan about the modem bank services given by the banks, whereas the study's society included all the Jordanian banks clients, the commercial banks were 21 banks. A random sample of (400) Jordanian banks clients was chosen where questionnaires for the study have been distributed among them. (356) QUESTIONNAIRES ABLE to analyze were recovered where as the response rate reached 89%.\ The following statistical methods have been used to analyze the hypothesis: the descriptive statistics, one sample T-test, for Independent Samples, Shave test, Paired Sample T-test and Independency.\ The most important results reached to are:\ 1)\ The banks clients in Jordan are satisfied with the actually modem bank, service quality offered.\ 2)\ the banks clients in Jordan are satisfied with the modem bank service expected quality\ 3)\ there are differences between the satisfaction of offered quality expected and their satisfaction toward the bank service quality.\ 4)\ the causes of the differences in the level of the clients satisfaction with the level of the actually modem bank service offered quality are: (gender, educational qualification) the period of time of their dealing with the bank monthly income average, age category, and the bank nationality (Jordanian/ non- Jordanian).\ Many recommendations have been gives; most important of them are:\ ,\ 1)\ Concerning on following the notices, complaints and suggestions of the clients in a way which contributes in resolving them and reinforces the satisfaction of clients toward them.\ 2)\ Providing administrations believing in the importance of good bank service for clients and that the client is the basis of the bank work.\ 3)\ Since the bank employer is the appearing face of the bank and is considered to be spokesman of the bank, a qualified personnel able to communicate with clients, understand what the client needs and net his desires as quickly and accurate as possible should be appointed. Moreover, this personnel should be trained and developed continuously to walk with the accelerated technical development.\ 4)\ Giving a good advertisement for introducing the bank and its services by all the available methods either newspapers, magazines, giving awards.. .etc.\ 5)\ Putting the essential plans for empowering the client of having the service as quickly as possible and with less cost and effort possible (such as increasing the number or automatic machines, and providing credit cards). Moreover, the bank should walk with the technical development to be able to achieve a good competitive position among the other banks.\ 6)\ Having automatic systems in the banks which don't have them in order to have a balanced situation in the financial market and according to the financial, technical and human powers.\  
653 |a الخدمات المصرفية  |a رضا العملاء  |a المصارف التجارية الأردنية 
773 |4 العلوم الإنسانية ، متعددة التخصصات  |4 الاقتصاد  |6 Humanities, Multidisciplinary  |6 Economics  |c 003  |e Nile Basin Research Journal  |l 012  |m مج6, ع12  |o 1381  |s مجلة دراسات حوض النيل  |v 006  |x 1858-621x 
700 |9 250749  |a صافي، وليد أحمد  |e م. مشارك 
700 |9 321828  |a موسى، شقيري نوري  |g Musa, Shukairi Nori  |e م. مشارك 
856 |u 1381-006-012-003.pdf 
930 |d y  |p y  |q y 
995 |a EcoLink 
995 |a IslamicInfo 
995 |a HumanIndex 
999 |c 609015  |d 609015