Exploring The Role Of Internet Usagein Facilitating Marketing Activities : An Empirical Study Of UK Companies

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LEADER	01608nam a22002177a 4500
001	0248185
041		\|a eng
044		\|b مصر
100		\|9 26931 \|a Eid, Riyad \|e Author
245		\|a Exploring The Role Of Internet Usagein Facilitating Marketing Activities : \|b An Empirical Study Of UK Companies
260		\|b جامعة طنطا - كلية التجارة \|c 2013
300		\|a 25 - 52
336		\|a بحوث ومقالات
520		\|b The purpose of this research is to investigate the effects of the Internet me on marketing activities. Based on the previous literature, the effect of the Internet on marketing activities has been categorised into four basic dimensions, 1) customer relations ’ activities, 2) marketing performance, 3) marketing efficiency 4) customer targeting activities. However, few empirical studies have been done regarding customer relations and targeting activities that are affected by the use of the Internet, and the effect of that on marketing efficiency. By studying the practice of 123 UK companies, it has been found that the use of the Internet positively influences customer relations and targeting activities, marketing performanceand marketing efficiency.
653		\|a التسوق \|a الإنترنت
700		\|9 28137 \|a El Kassrawy, Yasser \|e Co - Author
773		\|4 الاقتصاد \|4 إدارة الأعمال \|6 Business \|6 Management \|c 012 \|f Al-Tiǧāraẗ wa Al-Tamwīl \|l 004 \|m ع4 \|o 1025 \|s مجلة التجارة والتمويل \|t Journal of Trade and Financing \|v 002 \|x 1110-4716
856		\|u 1025-002-004-012.pdf
930		\|d y \|p y \|q y
995		\|a EcoLink
999		\|c 650854 \|d 650854