المستخلص: |
First: Service Quality in Travel Agency 1- Definitions and importance of Quality. 2- Quality service improvement does not increase costs 3- Approaches to Quality. 4- Quality Determinants. 5- Service Quality Gaps. Second: Managing the service Quality in travel agencies 1- The role of Management Functions in the service Quality 2- Quality Marketing Strategy. 3- Tourist Service blue printing in travel agencies 4- Influencing the service Quality of tourist service suppliers. Third: Quality Management in Travel Agencies 1- Quality Management Systems. 2- Developing Quality Management System in Travel Agencies. 3- Quality Standards in Tourism. 4- Quality Management Requirements. 5- Quality Management Assessment - A- Quality Management Assessment ISO-9001-2000 B- Environmental Quality Management System Fourth: The Implication of Quality (Service and Management in the Inbound Travel Agencies of Dubai) 1. Questionnaire Analysis: 2. Results of the questionnaire Fifth: Conclusion and Recommendations
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