Investigating the Egyptian Travel Agencies Attitudes Towards Social Media as an Electronic Customer Relationship Management Instrument
| المصدر: | مجلة اتحاد الجامعات العربية للسياحة والضيافة |
|---|---|
| الناشر: | جامعة قناة السويس - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Gomaa, Hala Ahmed Aly (Author) |
| مؤلفين آخرين: | Elsayed, Youscry Nabil M. K. (Co-Author) |
| المجلد/العدد: | مج10, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2013
|
| الشهر: | يونيو |
| الصفحات: | 75 - 91 |
| ISSN: |
1687-1863 |
| رقم MD: | 841188 |
| نوع المحتوى: | بحوث ومقالات |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
22
| المستخلص: |
The social media users increased during Iast decade. Scholars asserted its vital role in building customer relationships as an effective e-CRM tool. This research aimed to assist Egyptian travel agencies to use social media in building effective electronic customer relationships. The paucity of researches which dealt with this area increased this research importance. The research was undertaken in three phases. Phase one was a pilot study. Phase two contained semi structured interviews. Phase three concerned with social media web sites analysis. Content analysis and Discourse analysis were used to develop a list of recommendations and steps to support Egyptian travel agencies efforts in building a productive electronic customer relationship. |
|---|---|
| ISSN: |
1687-1863 |
عناصر مشابهة
-
The Approach of Egyptian Travel Agencies (Class A) Towards Gaining Environmental Certification
بواسطة: Gomaa, Hala Ahmed Aly منشور: (2014) -
The Role of Electronic Customer Relationship Management in Tourism Sector : A Case Study of the Egyptian Travel Agencies
بواسطة: Abdel Warith, Marwa Fawzi منشور: (2014) -
The Mediating Role of Co-Creation Tourism Experience on Promoting Sales via Social Media Platforms: Egyptian Travel Agencies Perspective
بواسطة: عرابي، رانيا منشور: (2021) -
Factors Affecting Electronic Supply Chain Management adoption in Egyptian Travel Agencies
بواسطة: Maher, Azza منشور: (2016) -
QUALITY IN TRAVEL AGENCIES SERVICES AND MANAGEMENT
بواسطة: Mohamed, Hala Fouad Tawfik منشور: (2007)
