Investigating the Egyptian Travel Agencies Attitudes Towards Social Media as an Electronic Customer Relationship Management Instrument
| المصدر: | مجلة اتحاد الجامعات العربية للسياحة والضيافة |
|---|---|
| الناشر: | جامعة قناة السويس - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Gomaa, Hala Ahmed Aly (Author) |
| مؤلفين آخرين: | Elsayed, Youscry Nabil M. K. (Co-Author) |
| المجلد/العدد: | مج10, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2013
|
| الشهر: | يونيو |
| الصفحات: | 75 - 91 |
| ISSN: |
1687-1863 |
| رقم MD: | 841188 |
| نوع المحتوى: | بحوث ومقالات |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
21
| المستخلص: |
The social media users increased during Iast decade. Scholars asserted its vital role in building customer relationships as an effective e-CRM tool. This research aimed to assist Egyptian travel agencies to use social media in building effective electronic customer relationships. The paucity of researches which dealt with this area increased this research importance. The research was undertaken in three phases. Phase one was a pilot study. Phase two contained semi structured interviews. Phase three concerned with social media web sites analysis. Content analysis and Discourse analysis were used to develop a list of recommendations and steps to support Egyptian travel agencies efforts in building a productive electronic customer relationship. |
|---|---|
| ISSN: |
1687-1863 |
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