ROLE OF FAMILY IN PURCHASING DECISIONS
| المصدر: | مجلة البحوث التجارية المعاصرة |
|---|---|
| الناشر: | جامعة سوهاج - كلية التجارة |
| المؤلف الرئيسي: | Khader, Jameel A. (Author) |
| المجلد/العدد: | مج24, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2010
|
| الشهر: | ديسمبر |
| الصفحات: | 2 - 14 |
| ISSN: |
8452-111 |
| رقم MD: | 661851 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
32
| المستخلص: |
How does the family contribute to the purchasing function of any consumer durable. How do companies strategies to factor in the family in purchase decision making. How can they influence the family rather than the individual in making the purchase decision? These are the dilemma of the marketers of today face for which there are no straight answers. Marketing strategies would work better if the family influence in purchase decision making can be factored in. This study seeks to analyze the increasing role played by the family in decisions purchase . |
|---|---|
| ISSN: |
8452-111 |
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