Balance Scorecard as an approach to improve corporate performance : An Applied Study on Public Enterprises Sector for Pharmaceutics
| المصدر: | المجلة العلمية للبحوث والدراسات التجارية |
|---|---|
| الناشر: | جامعة حلوان - كلية التجارة وإدارة الاعمال |
| المؤلف الرئيسي: | Said, Salma Ali Aldeen |
| المجلد/العدد: | مج28, ع4 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2014
|
| الصفحات: | 21 - 56 |
| رقم MD: | 714058 |
| نوع المحتوى: | بحوث ومقالات |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
76
| المستخلص: |
The purpose of this research is to explain how the balance scorecard can be used as a tool to improve the overall corporate performance of Public Enterprises Sector for Pharmaceutics. Analysis starts with approaching innovative Structural Equation Modelling analysis with Balanced Scorecard (BSC) that contains four perspectives which are; learning & growth, internal processes, customers, and financial performance. Results indicate that there is a positive relationship and indirect effects of knowledge on Public Enterprises Sector for Pharmaceutical from the perspective of learning and growth, a positive relationship and direct effect from the perspective of internal processes, and a negative relationship from the customer perspective. However, there is no relationship from the financial performance perspective. Finally the researcher recommends that; the Public Enterprises Sector for Pharmaceutical is entrusted to professional management firms, providing the efficiencies of human resources, and providing necessary finance for sustainable development and industrial modernization. |
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