Critical analysis of the Impact of employee development by focusing on soft skills on customer loyalty
| المؤلف الرئيسي: | Al Qurashi, Nada (Author) |
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| مؤلفين آخرين: | Ellis, Cecilia (Advisor) |
| التاريخ الميلادي: |
2012
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| موقع: | مانشستر |
| الصفحات: | 1 - 62 |
| رقم MD: | 752223 |
| نوع المحتوى: | رسائل جامعية |
| اللغة: | الإنجليزية |
| الدرجة العلمية: | رسالة ماجستير |
| الجامعة: | Manchester Metropolitan University |
| الكلية: | School of Business |
| الدولة: | بريطانيا |
| قواعد المعلومات: | +Dissertations |
| مواضيع: | |
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
These days training and development is considered as one of the function of the human resource management. Organisations all over the world are spending billions of dollars on the training programs of the employees. These training programs do not only focus on the technical skills but on the non-technical skills as well. These non-technical skills are known as soft skills. Organisations conduct different types of training and development programs to enhance the soft skills of the employees. Soft skills possessed by the employees give a competitive advantage to the organisations. The main focus of the dissertation is to critically analyse the impact of soft skills development of the employees on customer loyalty. The literature focuses on the different training and development programs available for the soft skills development of the employees and what is the impact of soft skills on the customer loyalty. This literature review is followed by the case study on Saudi organization to explore the main idea of the dissertation. The conclusion has been drawn on the recommendations. |
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عناصر مشابهة
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STrategic Coptimisation of People Skills A Necessary Ingredient for Customer Relationship Management
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