To Understand Consumers’ Perception of the Customers Service and Call Centers of Saudi Telecom Company (STC) in Order to Improve the Company Consumer Interface
| المؤلف الرئيسي: | Al Shoon, Shaher Mahmood (Author) |
|---|---|
| مؤلفين آخرين: | Freeman, Lynne (Advisor) |
| التاريخ الميلادي: |
2012
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| موقع: | سيدني |
| الصفحات: | 1 - 42 |
| رقم MD: | 752777 |
| نوع المحتوى: | رسائل جامعية |
| اللغة: | الإنجليزية |
| الدرجة العلمية: | رسالة ماجستير |
| الجامعة: | University of Technology, Sydney |
| الكلية: | School of Business |
| الدولة: | أستراليا |
| قواعد المعلومات: | +Dissertations |
| مواضيع: | |
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The report analyses the consumers ‘perception of the customer service and call centers of the Saudi Telecom Company (STC). In addition, the report illustrates the market position and competitors’ analysis in the telecommunication industry in Saudi Arabia. The report utilizes the conception and motivation theories in order to understand the behaviour and perception of the customers of STC. Both qualitative and quantitative methods are used to collect and analyze the information of the respondents. The respondents have been conducted through the Saudi Students Club in Sydney to express their opinions though face-to-face interview and online self-completion questionnaire. Furthermore, the analysis of the information through SPSS software and the explanations through graphs and tables are very beneficial to illustrate the results of the research. Finally, the report highlights the limitations of the research project and outlines the necessary recommendations to improve the customer’s services and call centers of STC. |
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عناصر مشابهة
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Saudi Telecommunication Company (STC) Customer Centricity: An Investigation of User Perspectives on Customer Centricity at Saudi Telecom Call Centers
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Performance Appraisal Practices : The Case of Saudi Telecom Company (STC)
بواسطة: Al Harbi, Hussein Mohammed منشور: (2012) -
An investigation into the impact of Service Quality on Customer Satisfaction and Word Of Mouth:The case: Saudi Telecom Company
بواسطة: Al Luhaydan, Naif منشور: (2012) -
The Nature and Impact of Effective Strategies on Service Organizations: Case of the Saudi Telecom Company (STC)
بواسطة: الشهراني، تهاني راجح محمد منشور: (2022) -
The Potetial Suitablity of the Balanced Scorecard (BSC) System for the Saudi Telecom Company (STC)
بواسطة: Abu Dabeel, Moraya M. منشور: (2009)
