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|a eng
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|9 396805
|a Al Shoon, Shaher Mahmood
|e Author
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|a To Understand Consumers’ Perception of the Customers Service and Call Centers of Saudi Telecom Company (STC) in Order to Improve the Company Consumer Interface
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|a سيدني
|c 2012
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|a 1 - 42
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|a رسائل جامعية
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|b رسالة ماجستير
|c University of Technology, Sydney
|f School of Business
|g أستراليا
|o 0001
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|a The report analyses the consumers ‘perception of the customer service and call centers of the Saudi Telecom Company (STC). In addition, the report illustrates the market position and competitors’ analysis in the telecommunication industry in Saudi Arabia. The report utilizes the conception and motivation theories in order to understand the behaviour and perception of the customers of STC. Both qualitative and quantitative methods are used to collect and analyze the information of the respondents. The respondents have been conducted through the Saudi Students Club in Sydney to express their opinions though face-to-face interview and online self-completion questionnaire. Furthermore, the analysis of the information through SPSS software and the explanations through graphs and tables are very beneficial to illustrate the results of the research. Finally, the report highlights the limitations of the research project and outlines the necessary recommendations to improve the customer’s services and call centers of STC.
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|a الاتصالات السعودية
|a STC
|a خدمة العملاء
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| 700 |
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|9 396807
|a Freeman, Lynne
|e Advisor
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| 856 |
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|u 9843-019-004-0001-T.pdf
|y صفحة العنوان
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| 856 |
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|u 9843-019-004-0001-A.pdf
|y المستخلص
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| 856 |
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|u 9843-019-004-0001-C.pdf
|y قائمة المحتويات
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| 856 |
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|u 9843-019-004-0001-F.pdf
|y 24 صفحة الأولى
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| 856 |
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|u 9843-019-004-0001-1.pdf
|y 1 الفصل
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| 856 |
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|u 9843-019-004-0001-2.pdf
|y 2 الفصل
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| 856 |
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|u 9843-019-004-0001-3.pdf
|y 3 الفصل
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| 856 |
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|u 9843-019-004-0001-4.pdf
|y 4 الفصل
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| 856 |
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|u 9843-019-004-0001-5.pdf
|y 5 الفصل
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| 856 |
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|u 9843-019-004-0001-6.pdf
|y 6 الفصل
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| 856 |
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|u 9843-019-004-0001-7.pdf
|y 7 الفصل
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| 856 |
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|u 9843-019-004-0001-8.pdf
|y 8 الفصل
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| 856 |
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|u 9843-019-004-0001-9.pdf
|y 9 الفصل
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| 856 |
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|u 9843-019-004-0001-10.pdf
|y 10 الفصل
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| 856 |
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|u 9843-019-004-0001-O.pdf
|y الخاتمة
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| 856 |
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|u 9843-019-004-0001-R.pdf
|y المصادر والمراجع
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| 856 |
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|u 9843-019-004-0001-S.pdf
|y الملاحق
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| 930 |
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|d n
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| 995 |
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|a +Dissertations
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| 999 |
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|c 752777
|d 752777
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