| المستخلص: |
The Research investigated patterns and habits of the public in the United Arab Emirates to Mass Media (newspapers, radio, satellite channels) and to identify the degree of subjects tourist viewing messages, media, and the impact of this attention on their awareness of tourism. And also to identify the relation between variables and their tourism awareness. The study used survey methodology on a sample of (400) of the citizens and residents of the United Arab Emirates in the areas of (Dubai, Abu Dhabi, Sharjah, Al Ain), data were collected in this through questionnaire instrument The study found a range of results, the most important: - the exposure of UAE newspapers was 63.9% of the sample, Arab press 30.3%, and foreign newspapers by 5.8%, in line with the nature of the sample studied field Most of the sample of UAE society and the Arabs and residents of the UAE and Arab residents of the UAE, which led to the high proportion of reading rates. -The study revealed that the percentage of read the newspapers daily amounted to 90.00% of the total sample, and distributed this percentage to 28.80% read newspapers on a permanent basis, while the proportion of 45.8% reported that they read the newspapers occasionally, while 15.5% rare -Al-Khaleej newspaper Occupied the first place in the preferences that accept the same study, where the percentage of preference for this newspaper 70.3% of those who read newspapers, the newspaper and 61.7% United Arab Emirates newspaper, the daily rate of 38.9%. -up to 44.0% of the total sample watched two channels every day, while the percentage who watch more than three channels of television per day 26.0% of the sample, and came home on top of the places where researchers pursue tourism issues by 61.5% of the study sample - 100% of the respondents said that the TV is able to reflect the tourism issues that were the United Arab Emirates; through and presented by the intake of the subjects in the different channels and programs on an ongoing basis. \
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