| LEADER |
01903nam a22002177a 4500 |
| 001 |
1607893 |
| 024 |
|
|
|3 10.12816/0050252
|
| 041 |
|
|
|a fre
|
| 044 |
|
|
|b تونس
|
| 100 |
|
|
|9 458342
|a Abid, Houda
|e Author
|
| 245 |
|
|
|a L événements Culturels et Viralite Positive de L'image
|
| 260 |
|
|
|b جمعية مدارات معرفية
|c 2017
|
| 300 |
|
|
|a 125 - 147
|
| 336 |
|
|
|a بحوث ومقالات
|b Article
|
| 520 |
|
|
|b The advent of social networks simultaneously with the crea¬tion of "Panda Events, constitutes for this association a real boon. In fact, it enables to develop its strategies of advertising and promoting "the electronic music festivals" via th social media. Likewise, it could ensure a proactive and viral communication with its audience. Our reserch treats the virality phenomon on the web. The first part of his work is meant to identify the com¬munication potential wich tends to be proactive, bidirectional and symmetric, where virality intervenes as a pulsating element. The second part deals with the way the social network influences the dissemination of contents, thus focalising on the criteria of the viral image. We have also drawn up a summary table, com¬paring the success rate of each of the two festivals: "Electronic Beaches"2004 and "Electronic Dunes"2014. Our study is based on statistics and on two interviews realized with the communica¬tion manager of "Panda Events".
|
| 653 |
|
|
|a الشبكات الاجتماعية
|a وسائل الإعلام
|a التسويق الفيروسي
|a الإعلان الفيروسي
|a مهرجانات الموسيقى الإلكترونية
|
| 773 |
|
|
|4 العلوم الإنسانية ، متعددة التخصصات
|6 Humanities, Multidisciplinary
|c 015
|l 029,030
|m ع29,30
|o 1537
|s مجلة مدارات
|t Magazine orbits
|v 000
|x 0330-7565
|
| 856 |
|
|
|u 1537-000-029,030-015.pdf
|
| 930 |
|
|
|d y
|p y
|
| 995 |
|
|
|a HumanIndex
|
| 999 |
|
|
|c 852706
|d 852706
|
