Verbal and Nonverbal Interpretation of Advertisements
| المصدر: | مجلة كلية الآداب والعلوم الإنسانية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية الآداب والعلوم الإنسانية |
| المؤلف الرئيسي: | El-Kalla, Dlia Said M. (Author) |
| المجلد/العدد: | ع23 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2017
|
| الشهر: | ديسمبر |
| الصفحات: | 286 - 324 |
| ISSN: |
2536-9458 |
| رقم MD: | 883132 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex, AraBase |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Advertisements | Verbal | Nonverbal | Denotation | Connotation | Semiotics | Pragmatics | Visual Modality | Visual Figures of Speech | Colour | Facial Expressions | Eye Gaze | Locution | Illocution | Perlocution | Coherence and Co-Operative Principles
|
| رابط المحتوى: |
عدد مرات التحميل
21
| المستخلص: |
This paper presented the analysis of the selected advertisements and the results and findings based on a questionnaire given to English major and non-English major informants from different academic years in both the faculty of Arts and Education Suez and Tanta Universities to elicit data about their understanding of the semiotic features used in the advertisements. The results and conclusions drawn from the analysis of the informants’ answers and comments are investigated and reveal that most informants comprehend and perceive nonverbal features more than verbal ones. However, the analysis shows that there is no significant difference between male and female informants’ observation of different semiotic features displayed in the selected advertisements. |
|---|---|
| ISSN: |
2536-9458 |
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