Examining the Factors that Determine Behavioral Intention of E-Travel Sites in Egypt
| المصدر: | مجلة البحوث التجارية المعاصرة |
|---|---|
| الناشر: | جامعة سوهاج - كلية التجارة |
| المؤلف الرئيسي: | Metawie, Madiha (Author) |
| مؤلفين آخرين: | El-Seidi, Reham Ibrahim Ahmed (Co-Author) |
| المجلد/العدد: | مج29, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2015
|
| الشهر: | ديسمبر |
| الصفحات: | 31 - 61 |
| ISSN: |
8452-111 |
| رقم MD: | 899656 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Egypt | E-travel Site | Technology Acceptance Model | External Factors
|
| رابط المحتوى: |
عدد مرات التحميل
2
| المستخلص: |
The main purpose of this study is to explore external variables that influence perceived usefulness and perceived ease of use and in turn influence the behavior intentions of e-travel sites in Egypt. The study is based on the original TAM constructs and postulated relationships. The study hypothesized that four external variables- relevant information content, information quality, functionality and perceived risk of e-travel sites influence perceptions of usefulness and ease of use, which in turn affect behavioural intention to use the site. The findings of this study contribute to enhancing our understanding of how tourists evaluate e-travel sites and the factors affecting their decisions to use it in Egypt. Eventually, developing high-quality e- travel sites will not only improve the tourist’s knowledge and experience of the destination, but also enhance its innovative and creative image among potential and actual tourists. |
|---|---|
| ISSN: |
8452-111 |
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