Measuring Traditional and Non-Traditional Media Content on Social Change among Young Adults
| المصدر: | مجلة كلية التجارة للبحوث العلمية |
|---|---|
| الناشر: | جامعة الإسكندرية - كلية التجارة |
| المؤلف الرئيسي: | Negm, Eiman Medhat (Author) |
| مؤلفين آخرين: | El Adawy, Nour (Co-Author) |
| المجلد/العدد: | مج55, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | يوليو |
| الصفحات: | 1 - 23 |
| DOI: |
10.21608/ACJ.2018.36297 |
| ISSN: |
1110-7588 |
| رقم MD: | 977624 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Media Effect | Non Traditional Media | Social Change | Traditional Media
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This research measures the impact of traditional and nontraditional media content on different social change among young adults in the Egyptian context. The research used a cross sectional design and had a descriptive purpose. The research process was carried out using quantitative research approach, with a positivist perspective. The questionnaires were distributed online, using internet based Intercept surveys sampling technique. The data was analyzed using Statistical packages for Social Science, version 20®. Results indicated that traditional media content leads to external social changes. related to need for luxury social/ educational institutions and community importance. Traditional media content alters citizens’ internal mindset regarding: the importance of work, traditional, religion, and family. Nontraditional media content leads to external social changes related to community importance, need for luxury social/educational institutions, social acceptance towards harmful products, and gender role portrayal. Nontraditional media content alters citizens’ internal mindset regarding: work importance, traditional iportance, and family importance. |
|---|---|
| ISSN: |
1110-7588 |
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