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Measuring Traditional and Non-Traditional Media Content on Social Change among Young Adults

المصدر: مجلة كلية التجارة للبحوث العلمية
الناشر: جامعة الإسكندرية - كلية التجارة
المؤلف الرئيسي: Negm, Eiman Medhat (Author)
مؤلفين آخرين: El Adawy, Nour (Co-Author)
المجلد/العدد: مج55, ع2
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2018
الشهر: يوليو
الصفحات: 1 - 23
DOI: 10.21608/ACJ.2018.36297
ISSN: 1110-7588
رقم MD: 977624
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Media Effect | Non Traditional Media | Social Change | Traditional Media
رابط المحتوى:
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المستخلص: This research measures the impact of traditional and nontraditional media content on different social change among young adults in the Egyptian context. The research used a cross sectional design and had a descriptive purpose. The research process was carried out using quantitative research approach, with a positivist perspective. The questionnaires were distributed online, using internet based Intercept surveys sampling technique. The data was analyzed using Statistical packages for Social Science, version 20®. Results indicated that traditional media content leads to external social changes. related to need for luxury social/ educational institutions and community importance. Traditional media content alters citizens’ internal mindset regarding: the importance of work, traditional, religion, and family. Nontraditional media content leads to external social changes related to community importance, need for luxury social/educational institutions, social acceptance towards harmful products, and gender role portrayal. Nontraditional media content alters citizens’ internal mindset regarding: work importance, traditional iportance, and family importance.

ISSN: 1110-7588