Measuring Traditional and Non-Traditional Media Content on Social Change among Young Adults
| المصدر: | مجلة كلية التجارة للبحوث العلمية |
|---|---|
| الناشر: | جامعة الإسكندرية - كلية التجارة |
| المؤلف الرئيسي: | Negm, Eiman Medhat (Author) |
| مؤلفين آخرين: | El Adawy, Nour (Co-Author) |
| المجلد/العدد: | مج55, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | يوليو |
| الصفحات: | 1 - 23 |
| DOI: |
10.21608/ACJ.2018.36297 |
| ISSN: |
1110-7588 |
| رقم MD: | 977624 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Media Effect | Non Traditional Media | Social Change | Traditional Media
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02428nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 1720086 | ||
| 024 | |3 10.21608/ACJ.2018.36297 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |a Negm, Eiman Medhat |e Author |9 527583 | ||
| 245 | |a Measuring Traditional and Non-Traditional Media Content on Social Change among Young Adults | ||
| 260 | |b جامعة الإسكندرية - كلية التجارة |c 2018 |g يوليو | ||
| 300 | |a 1 - 23 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This research measures the impact of traditional and nontraditional media content on different social change among young adults in the Egyptian context. The research used a cross sectional design and had a descriptive purpose. The research process was carried out using quantitative research approach, with a positivist perspective. The questionnaires were distributed online, using internet based Intercept surveys sampling technique. The data was analyzed using Statistical packages for Social Science, version 20®. Results indicated that traditional media content leads to external social changes. related to need for luxury social/ educational institutions and community importance. Traditional media content alters citizens’ internal mindset regarding: the importance of work, traditional, religion, and family. Nontraditional media content leads to external social changes related to community importance, need for luxury social/educational institutions, social acceptance towards harmful products, and gender role portrayal. Nontraditional media content alters citizens’ internal mindset regarding: work importance, traditional iportance, and family importance. | ||
| 653 | |a الشباب |a التغيير الاجتماعي |a وسائل الإعلام التقليدية |a وسائل الإعلام غير التقليدية |a المجتمع المصري | ||
| 692 | |b Media Effect |b Non Traditional Media |b Social Change |b Traditional Media | ||
| 700 | |9 527585 |a El Adawy, Nour |e Co-Author | ||
| 773 | |4 إدارة الأعمال |6 Business |c 040 |e Journal of the Faculty of Commerce for Scientific Research |f Maǧallaẗ Kulliyyaẗ Al-Tiǧāraẗ li-l-Buḥūṯ Al-ʿilmiyyaẗ |l 002 |m مج55, ع2 |o 1049 |s مجلة كلية التجارة للبحوث العلمية |v 055 |x 1110-7588 | ||
| 856 | |u 1049-055-002-040.pdf |n https://acjalexu.journals.ekb.eg/article_36300.html | ||
| 930 | |d n |p y | ||
| 995 | |a EcoLink | ||
| 999 | |c 977624 |d 977624 | ||
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