ارسل ملاحظاتك

ارسل ملاحظاتك لنا







الرئيسية > The Evaluation of Restaurants...>الوصف
يجب تسجيل الدخول أولا

The Evaluation of Restaurants Websites: American Pizza Restaurants Case Study

المصدر: المجلة الدولية للتراث والسياحة والضيافة
الناشر: جامعة الفيوم - كلية السياحة والفنادق
المؤلف الرئيسي: Elsayed, Yousery Nabil (Author)
مؤلفين آخرين: Radwan, Ahmed M. (Co-Author) , Marghany, Mostafa N. (Co-Author) , Hefny, Mohamed H. (Co-Author)
المجلد/العدد: مج11, ع3
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2017
الشهر: فبرابر
الصفحات: 158 - 174
ISSN: 2636-4115
رقم MD: 979130
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
المطاعم | صناعة الضيافة | المواقع الإلكترونية | تكنولوجيا المعلومات والاتصالات | بيئة الأعمال | مطاعم البيتزا | أمريكا
كلمات المؤلف المفتاحية:
Restaurants Websites | Affiliated Restaurants | Independent Restaurants | Restaurants Business Environment
رابط المحتوى:

الناشر لهذه المادة لم يسمح بإتاحتها.
صورة الغلاف QR قانون
حفظ في:
المستخلص: Many Authors highlighted the advantage of being affiliated in hospitality industry. This was challenged by the evolution of technology and new generations' characteristics. Today’s Internet afforded limitless opportunities for independent restaurants to stand against the affiliated ones. The wide spread of smartphones created an opportunity to reach customers anywhere and opened a channel of distribution for restaurants products targeting new generations, who were recognized as technology savvy customers. The research aimed to evaluate the restaurants’ websites in today’s business environment. This research used restaurant's website assessment tool and word cloud analysis technique. The authors developed a website checklist, which was customized for restaurants. The study started with sixty-seven restaurants (i.e., twenty-eight independent restaurants, thirty-nine chain restaurants) and ended with forty-seven restaurants (i.e., twelve independent restaurants, thirty five chain restaurants) which were included in the research sample. The research findings highlighted several issues in restaurants’ websites’ performance and how far the affiliation supported restaurants’ websites compared with independent ones. A list of recommendations was developed to help restaurants’ owners in maximizing the impact of affiliation on their business and to develop their restaurants’ websites.
ISSN: 2636-4115

عناصر مشابهة


© 2024 المنظومة. جميع الحقوق محفوظة.