The Evaluation of Restaurants Websites: American Pizza Restaurants Case Study
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
|---|---|
| الناشر: | جامعة الفيوم - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Elsayed, Yousery Nabil (Author) |
| مؤلفين آخرين: | Radwan, Ahmed M. (Co-Author) , Marghany, Mostafa N. (Co-Author) , Hefny, Mohamed H. (Co-Author) |
| المجلد/العدد: | مج11, ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2017
|
| الشهر: | فبرابر |
| الصفحات: | 158 - 174 |
| ISSN: |
2636-4115 |
| رقم MD: | 979130 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Restaurants Websites | Affiliated Restaurants | Independent Restaurants | Restaurants Business Environment
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02836nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 1721691 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 528387 |a Elsayed, Yousery Nabil |e Author | ||
| 245 | |a The Evaluation of Restaurants Websites: |b American Pizza Restaurants Case Study | ||
| 260 | |b جامعة الفيوم - كلية السياحة والفنادق |c 2017 |g فبرابر | ||
| 300 | |a 158 - 174 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Many Authors highlighted the advantage of being affiliated in hospitality industry. This was challenged by the evolution of technology and new generations' characteristics. Today’s Internet afforded limitless opportunities for independent restaurants to stand against the affiliated ones. The wide spread of smartphones created an opportunity to reach customers anywhere and opened a channel of distribution for restaurants products targeting new generations, who were recognized as technology savvy customers. The research aimed to evaluate the restaurants’ websites in today’s business environment. This research used restaurant's website assessment tool and word cloud analysis technique. The authors developed a website checklist, which was customized for restaurants. The study started with sixty-seven restaurants (i.e., twenty-eight independent restaurants, thirty-nine chain restaurants) and ended with forty-seven restaurants (i.e., twelve independent restaurants, thirty five chain restaurants) which were included in the research sample. The research findings highlighted several issues in restaurants’ websites’ performance and how far the affiliation supported restaurants’ websites compared with independent ones. A list of recommendations was developed to help restaurants’ owners in maximizing the impact of affiliation on their business and to develop their restaurants’ websites. | ||
| 653 | |a المطاعم |a صناعة الضيافة |a المواقع الإلكترونية |a تكنولوجيا المعلومات والاتصالات |a بيئة الأعمال |a مطاعم البيتزا |a أمريكا | ||
| 692 | |b Restaurants Websites |b Affiliated Restaurants |b Independent Restaurants |b Restaurants Business Environment | ||
| 700 | |9 528390 |a Radwan, Ahmed M. |e Co-Author | ||
| 700 | |9 528389 |a Marghany, Mostafa N. |e Co-Author | ||
| 700 | |9 528388 |a Hefny, Mohamed H. |e Co-Author | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 022 |e International Journal of Heritage, Tourism, and Hospitality |f Al-Mağallah Al-Dawliyyaẗ yaḥah wal Ḍiyafah Lil Turāṯ wal Si |l 003 |m مج11, ع3 |o 1941 |s المجلة الدولية للتراث والسياحة والضيافة |v 011 |x 2636-4115 | ||
| 856 | |u 1941-011-003-022.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 979130 |d 979130 | ||
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